Senior Brand Specialist

I shape and drive multibrand marketing strategies for Iskon and bonbon, HT's second brand. I oversee integrated marketing initiatives and maintain consistent brand positioning across communication channels.

My responsibilities include ATL, BTL and TTL campaign planning, creative brief development, agency coordination, budget management and performance monitoring. I collaborate with internal stakeholders and external agencies to deliver impactful, measurable marketing campaigns.

I developed and executed integrated, award-winning marketing campaigns across ATL, BTL and TTL channels, supporting brand awareness, customer engagement and business growth.

I managed social media profiles and digital campaigns, including content strategy, planning, execution and performance analysis. I also coordinated creative, media and digital agencies and worked with cross-functional teams to align campaigns with business objectives.

I held roles across sales, partner management, marketing production and digital communications, developing broad cross-functional knowledge of business operations.

I managed partner relationships and programs, supported sales performance, coordinated marketing materials and campaigns, worked with suppliers and agencies, and managed social media activities to improve brand visibility and engagement.