Editor-in-Chief and Digital Media Director

I own editorial strategy and daily digital operations for the Euronews Serbia news portal, including publishing priorities, editorial standards, content quality, and newsroom workflows. I lead a team of more than 20 professionals and make independent decisions regarding team organization, staffing, editorial direction, and publishing operations.

I direct audience-development initiatives across the website, social media channels, and video content. I use Google Analytics and Gemius to evaluate performance and inform editorial decisions, while using AI tools for research and production support. My work contributed to growth from approximately 35,000 to around 1 million monthly users and an improvement in Gemius rankings from about 50th to 15th in Serbia.

I coordinated daily editorial operations, publishing priorities, and newsroom workflows in a fast-paced online news environment. I supported story selection, editorial decision-making, content quality, and deadline-driven delivery.

I worked closely with journalists and editors to organize content production, maintain publishing standards, and ensure reliable digital news output across daily editorial activities.

I researched, wrote, verified, and prepared news stories for digital publication. I developed practical experience in producing accurate, timely, and engaging content for online audiences.

This role established my foundation in digital storytelling, editorial accuracy, source verification, and deadline-driven newsroom production.

Master's degree in Political Science.