Growth Marketing Manager & Performance Marketing Strategist

I own end-to-end paid media programs across Meta, Google, TikTok, Snapchat, and YouTube for B2B and D2C brands. I manage campaign strategy, execution, optimization, creative testing, analytics, and reporting across markets including Nigeria, the UK, the US, and Canada.

I designed a TikTok acquisition campaign for a crypto/Web3 application that generated 5,000 verified app installs within 20 days at $0.35 per install. I also created Meta lead-generation funnels for diaspora real estate sales, producing more than 500 qualified leads for a ₦100M+ launch at approximately ₦2,123 per lead.

I built a multi-channel paid acquisition ecosystem for a fintech brand that supported 10x acquisition scale and a 4x average ROAS. By implementing higher-intent forms, budget dropdowns, and WhatsApp CRM routing, I reduced unqualified lead drop-off by 40%.

I have rebuilt underperforming Meta ad accounts by correcting campaign objectives and implementing Meta Pixel and Conversions API tracking. I develop ongoing A/B testing frameworks for hooks, ad formats, calls to action, video, and static creative to improve conversion performance.

I direct paid media strategy, digital visibility, and retail store lead generation for a high-volume laptop retail brand in Ikeja, Lagos. My work focuses on attracting high-intent hardware buyers and converting inquiries into direct store sales.

I built Google Search campaigns and Meta retargeting campaigns to generate consistent daily inquiries. I also improved creative structures by shifting from static product images toward UGC walkthroughs and video reviews.

These creative and campaign optimizations increased click-through rates by more than 35% while supporting stronger retail lead generation and hardware sales performance.

Bachelor of Science degree in Information Technology.