Senior UX Designer

Own end-to-end UX for onboarding, matchmaking, and core application flows. Identify friction through user behavior and feedback to improve early user journeys and overall player experience.

Redesign core flows for clarity and collaborate with stakeholders on associated applications, including tournament management and mini-games. Standardize interaction patterns across web and mobile platforms.

Led UX design for SaaS products, including web applications, mobile applications, and admin dashboards. Created intuitive, scalable product experiences aligned with business and product objectives.

Built and maintained a design system to improve consistency and design workflow efficiency. Partnered with product managers and engineers to improve UX workflows and mentored junior designers.

Designed user-friendly mobile interfaces focused on seamless navigation and engagement. Translated business requirements into wireframes, prototypes, and high-fidelity designs.

Conducted user research and usability testing to guide design decisions. Collaborated with cross-functional teams to deliver effective product solutions.

Created wireframes, user flows, and prototypes for web and mobile applications. Supported the translation of stakeholder requirements into practical design solutions.

Contributed to iterative design improvements based on feedback and usability insights. Helped improve the clarity and usability of product interfaces.

Progressed from Assistant Designer to Design Lead, directing creative strategy and visual execution for flagship events including WCE Hackathon 2018 and 2019.

Led a multidisciplinary design team producing digital and print assets, event branding, and promotional media. Collaborated with event organizers and technical teams to deliver cohesive event presentation and engagement.

Designed brand logos for multiple clients and supported the development of visual brand identities.

Created corporate branding materials including logos, business cards, and brochures.

Completed professional training in user experience design, including user research, wireframing, prototyping, usability testing, and information architecture.

Studied Computer Science and Engineering. Developed complementary skills in UI design, visual design, design systems, interaction design, and design thinking.