SEO Specialist and UX Researcher

I own technical SEO, on-page optimization, and content optimization for a medical website in a competitive, high-trust niche. I analyze Google Search Console data to identify ranking and CTR opportunities and prioritize page and content updates.

My work helped grow organic performance to 79K clicks and 1.68M impressions over 12 months, with a 4.7% average CTR and an average position of 5.8. I track clicks, impressions, CTR, and average position to measure optimization impact and guide future content decisions.

I support organic visibility growth for a legal services website while working in parallel with my medical SEO role. I write SEO content and review Google Search Console performance data to guide optimization for legal topics.

The website reached 73.2K clicks and 1.35M impressions over 12 months. My LL.B. background supports search-intent analysis and content accuracy for legal subjects.

I conducted UX research across two live websites using user interviews, usability testing, surveys, and heatmap behavior analysis. For the Dr. Soleimani website, I identified friction in the online appointment-booking journey and improved the flow.

Through follow-up calls, I found that users were unsure about booking fees. Making costs visible before booking and tracking users through final outcomes increased customer conversion by 10%. For Dadsun, I investigated post-consultation drop-off, introduced structured follow-up with users and lawyers, and implemented a feedback-based lawyer scoring process that reduced platform bypassing.