Roberta Oliveira
Roberta Oliveira

Commercial Manager / Sales Supervisor / Commercial Coordinator

Open to offers · Member since 10 Nov 2026
Location
Goiânia, Brazil
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a results-driven commercial management professional with extensive experience leading inside sales teams and structuring strategic commercial operations across pharmaceutical, hospital, and B2B sectors.

I specialize in commercial leadership, sales force effectiveness, KPI management, strategic planning, forecasting, and team development. My work is focused on improving productivity, conversion, revenue predictability, and operational excellence.

I have experience managing strategic B2B accounts and building relationships with distributors, hospitals, corporate clients, and retail pharmaceutical channels. I am skilled in contract negotiation, portfolio expansion, sales funnel management, and CRM optimization.

Throughout my career, I have led multidisciplinary teams, developed commercial quality processes, mapped end-to-end workflows, and implemented continuous improvement initiatives. I work closely with Marketing, Operations, and Supply Chain teams to align commercial execution.

My sector experience includes nutraceuticals, medical aesthetics and facial harmonization, pharmaceuticals, hospital supplies, food service, personal protective equipment, cosmetics, and direct sales. I bring a strategic, analytical, and performance-oriented approach to commercial management.

I am based in Goiânia, Goiás, and am available for short-term business travel and opportunities in Goiânia and neighboring regions.

Skills

19 capabilities

Experience

Career history

Business & Inside Sales Supervisor Nutriex

Lead and mentor the inside sales team with a focus on performance, productivity, and sales conversion. Drive strategic commercial operations across hospital, pharmaceutical, food, and PPE B2B market segments.

Manage strategic B2B accounts and relationships with distributors, hospitals, and corporate clients. Establish targets, monitor KPIs, standardize sales workflows, and collaborate with Marketing, Operations, and Supply Chain to improve delivery and market reach.

Senior Sales Force Effectiveness (SFE) Analyst Rennova

Structured strategic sales force performance indicators, executive dashboards, and productivity models.

Provided commercial data analytics and insights to support executive leadership decision-making.

Senior Commercial Analyst Rennova

Monitored commercial KPIs and developed executive management reports.

Identified market growth and profitability opportunities to support commercial strategy and performance improvement.

Commercial Quality Supervisor Rennova

Pioneered and implemented the Commercial Quality Assurance department from the ground up.

Managed a multidisciplinary team, mapped end-to-end commercial workflows, and led continuous process improvement initiatives.

Business Supervisor Rennova

Managed commercial sales teams and expanded B2B portfolio accounts.

Oversaw sales funnels and optimized CRM operations to improve commercial execution.

Regional Sales Supervisor Fujioka Distribuidor

Managed inside and field sales teams and oversaw regional target execution.

Negotiated with high-volume key accounts and supported regional sales performance.

Direct Sales Supervisor Eudora Cosméticos (Grupo O Boticário)

Led and developed commercial sales structures, planned execution strategies, and trained high-performing teams.

Supported direct sales operations through commercial leadership and team development.

Relationship Manager Natura Cosméticos S.A.

Managed a commercial network of 20 team leaders and approximately 1,500 sales consultants.

Monitored operational productivity, executed regional growth strategies, organized commercial launches, and led leadership retention initiatives.

Education

Learning history

FM2S

Postgraduate Specialization, Quality & Process Management

Postgraduate specialization completed in Quality and Process Management.

ESAB — Faculdade Milênio

Postgraduate Specialization, Telecommunications Management

Postgraduate specialization completed in Telecommunications Management.

Universidade Cruzeiro do Sul

Bachelor's Degree, Pharmacy

Bachelor's degree in Pharmacy in progress; expected completion in July 2027.

Universidade Federal de Goiás (UFG)

Bachelor's Degree, Social Sciences

Bachelor's degree in Social Sciences completed in December 2004.

IPOG

Professional Training, Digital Marketing & Social Media

Training in Digital Marketing and Social Media completed in June 2020.

Itaú School of Business

Executive Management Development Program, Executive Management

Executive Management Development Program completed in May 2012.

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