Product Strategy & Digital Transformation Leader

Led the transformation of the operating model for Open Innovation programs by designing a SaaS and AI model. The initiative replaced a projected COP 460 million investment with a COP 26 million operating model, generating COP 434 million in savings and reducing operating costs by 94%.

Led the commercial process digital transformation through implementation of the corporate CRM, consolidating more than 5,000 records and eight years of history across six business areas. Defined corporate AI Governance policy and led AI adoption strategy, including a production AI agent for automated opportunity scouting across 70+ sources that reduced weekly processing time by 80%.

Led the end-to-end launch of N+, Televisa's digital news platform, coordinating more than 10 C-level stakeholders and a cross-border team of over 15 specialists across Mexico, Colombia, and the United States. Delivered the platform to production in four months; it later surpassed 14 million monthly visits within an ecosystem of 32.9 million digital users.

Designed and implemented a Product Discovery consulting model for strategic accounts including N+, AB InBev, and Grupo Bolívar. Scaled AI-assisted discovery across a portfolio of 26 clients, trained 50+ professionals, reduced research and hypothesis-validation time by 30-40%, and recovered strategic accounts at risk.

Led Cine Colombia's digital operation, including an eCommerce platform integrated with ticketing, reservations, payments, and point-of-sale systems for 338 theaters across 17 Colombian cities. The platform handled approximately 3.2 million monthly visits.

Stabilized service during the Avengers: Endgame presale, managing traffic and incident-mitigation strategies during a peak demand event that processed more than 825,000 tickets, 194% above the previous record.

Scaled the eCommerce business model across eight Latin American countries, delivering more than 1,800 annual implementations and creating recurring revenue potential exceeding COP 1.3 billion annually.

Launched two marketplaces with Chambers of Commerce, integrating more than 140 merchants. Integrated Salesforce and HubSpot to automate commercial processes and scale an acquisition channel reaching more than 13,000 monthly visits.

Led Product Discovery and digital transformation initiatives for 9 to 12 simultaneous LATAM accounts, coordinating multidisciplinary teams of up to 20 people across web, eCommerce, and mobile applications.

Managed digital products for brands including Netflix, BMW, Twitter, Alquería, and Coink across Colombia, Panama, and Peru, serving fintech, education, consumer goods, media, and automotive sectors.

Led B2B digital and eCommerce strategy across 13 markets in Latin America and the United States. Aligned more than 44 business lines and 50 manufacturers around a catalog of over 700,000 SKUs and 10,000 corporate customers.

Coordinated IBM platform and regional provider integrations to support a B2B portal receiving more than 47,000 monthly visits.

Managed three to four digital products in the Casa Editorial El Tiempo portfolio, including El Tiempo and Portafolio, serving more than 30 million monthly visits.

Led three strategic redesigns and the launch of a new brand, aligning more than 45 editorial and technology stakeholders.

Professional degree in Advertising, Bogotá.

Continuous training in AI for Product Management, Product Management, product metrics, dashboards, OKRs, AI Governance, Responsible AI, UX and web/mobile prototyping. Professional certifications include Scrum Master & Foundations, Inbound Marketing, and Google Ads.