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FAKEYE MICHAEL
FAKEYE MICHAEL

Marketing Lead

Open to offers · Member since 10 Nov 2026
Location
Lagos, Nigeria
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a strategic B2B marketing leader with six years of experience driving growth, brand positioning, demand generation, and pipeline acceleration for technology companies across Africa.

I lead go-to-market strategy, product marketing, and integrated demand-generation programmes across SEO, paid media, account-based marketing, email nurturing, content, and social channels.

I translate complex technology capabilities into clear positioning, value propositions, and solution-focused messaging for business and technical decision-makers. My experience spans digital product engineering, HR technology, IoT, fuel automation, and infrastructure solutions.

I use CRM, marketing automation, funnel analytics, and revenue attribution to optimise acquisition, conversion, customer retention, CAC, LTV, MQL-to-SQL progression, and marketing ROI.

I have led and supervised cross-functional growth and marketing teams, partnering closely with sales, product, technical, and executive stakeholders to align campaigns with commercial priorities.

I am fluent in English and based in Lagos, Nigeria, with strengths in strategic communication, stakeholder management, leadership, and data-informed marketing execution.

Skills

37 capabilities
Account Based MarketingB2B MarketingBudget ManagementCampaign AnalysisContent MarketingContent StrategyConversion Rate OptimizationCRMCustomer AcquisitionCustomer RetentionDemand GenerationDigital MarketingEmail MarketingFunnel AnalysisGo To Market StrategyGraphic DesignGrowth MarketingInbound MarketingLead GenerationLead NurturingMarket ResearchMarketing AnalyticsMarketing AutomationMarketing StrategyOutbound MarketingPerformance MarketingPPCProduct MarketingProduct MessagingSales EnablementSEMSEOSocial Media MarketingStakeholder ManagementTeam LeadershipThought LeadershipVendor Management

Tech stack & tools

Working toolkit

Development

LinkedInWordPress

Experience

Career history

Marketing Lead Enyata

Lead integrated B2B demand-generation and go-to-market programmes across SEO, paid media, LinkedIn ABM, email nurturing, content, and inbound marketing. Develop positioning and messaging for digital product engineering and technology solutions serving decision-makers in Nigeria and Ghana.

Partner with sales, product, and technical teams to improve lead qualification, sales readiness, and MQL-to-SQL conversion. Lead website, content, sales-enablement, nurture, and attribution initiatives while optimising CAC, conversion performance, and marketing ROI.

Digital Marketing Specialist Reposebay

Executed multi-channel demand-generation campaigns targeting HR and workforce decision-makers, increasing inbound enterprise leads and product demo requests.

Developed product messaging, growth content, and webinars for Reposebay HR, Ready Jobseeker, and RBTech. Improved digital brand storytelling, contributing to more than 20% social engagement and follower growth.

Digital Marketing Lead Elan Africa

Led a five-person growth team responsible for SEO, social media, content, and email marketing initiatives.

Improved campaign efficiency by 25% and reduced project turnaround time by 20%. Worked directly with clients to align marketing strategies with business objectives and ROI targets, supported by analytics-driven reporting.

Marketing & Communications Lead Smartflow Technologies Ltd

Supervised a three-person team delivering integrated marketing campaigns, achieving a 50% increase in content engagement and 30% growth in lead generation.

Managed marketing for IoT, fuel automation, and infrastructure solutions. Supported product launches, field activations, channel partner marketing, employer branding, CRM operations, vendor relationships, and budgets.

Digital Marketing Manager & Graphics Designer Freeki.com

Executed multi-channel digital campaigns using SEO, SEM, social media, display advertising, and events to grow brand awareness.

Enhanced customer engagement and experience through proactive communications, supporting improved conversion and repeat business.

Digital Marketing Manager & Graphics Designer Buffer Media

Created designs and campaign visuals for brand publications and marketing communications.

Supported social media brand communication campaigns to improve visibility, audience engagement, and customer interaction.

Education

Learning history

Ladoke Akintola University of Technology

Bachelor of Technology (Hons.), Computer Engineering

Bachelor of Technology (Hons.) in Computer Engineering, completed in Oyo State, Nigeria.

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