I am an entrepreneur and general manager with more than 10 years of experience in performance marketing, business development, partnerships, and commercial operations. I have built and led businesses, affiliate networks, media-buying teams, and international partner relationships.
I specialize in AdTech, mobile products, affiliate marketing, and performance-driven growth. My experience spans PIN-submit mobile subscriptions in MENA, as well as nutra, iGaming, crypto, and travel eSIM products.
I have managed supplier operations, account management, compliance, commercial negotiations, and agency profitability. I negotiate fees, rebates, payment terms, and advertising partnerships to improve margins and build sustainable supplier relationships.
I have led product-related initiatives, including the development of a travel eSIM product for Turkey. I coordinated iOS, Android, and web development partners, helped define guest checkout flows, and tested card and Apple Pay purchase-to-activation journeys.
I have founded, operated, and sold affiliate marketing businesses. My international background includes attending more than 30 conferences and working with partners across global markets.
I am based in Dubai, hold Bulgarian permanent residency, and am open to relocation and business travel. I speak Russian natively and am fluent in English and French.
I lead supplier operations, account management, and compliance for the business.
I led the integration of eight new advertising suppliers in Q1 2026 and negotiated supplier fees, rebates, and payment terms. These commercial improvements helped increase agency margin from 0.5–0.7% in Q4 2025 to approximately 2% in Q2 2026.
I led business development activities focused on advertising-account partnerships for the agency.
I negotiated partnership terms and supported the expansion of commercial relationships with advertising partners.
I sourced contractors and product partners and coordinated iOS, Android, and web development together with the project manager.
I defined the guest checkout experience, tested card and Apple Pay purchases through eSIM activation, and developed the marketing plan for the Turkish market.
I led the commercial strategy and developed international partnerships for an affiliate network.
I managed the business through its growth and ultimately sold the company to one of its existing advertisers.
I founded and operated digital marketing projects under the Applink / LeadDealer business.
I led performance marketing teams and developed international relationships with partners and clients.
I built call centers and established manufacturing operations in Colombia for the network's own skincare line.
I supported the affiliate network's operational development and later sold the business.
I led sales, client acquisition, and marketing operations as an owner and VP of Sales and Marketing.
I developed commercial processes and growth initiatives to support business development and customer acquisition.
I headed the Web Games Department and managed the department's operational activities.
I contributed to web-game initiatives and team coordination during my early career.
I managed social media activities for Topface.
I supported the company's social media marketing and audience engagement efforts.
Licence, Économie et gestion
Licence program in Economics and Management.
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