Senior Sales Director

Directed Midwest sales leadership for Career and Technical Education, Advanced Placement, Honors, and Dual Enrollment product lines. Managed an $18M pipeline while mentoring field representatives and inside account executives.

Built a 2.5x pipeline against an $18M regional target through weekly pipeline reviews and coaching. Implemented Salesforce and Gong-based KPI tracking to identify at-risk opportunities, improve performance coaching, and support data-driven sales execution. Represented Pearson at regional and national education conferences to strengthen district relationships.

Led a regional K-12 sales team responsible for curriculum and digital learning solution adoption across district accounts during a period of significant EdTech market consolidation.

Designed territory sales plans aligned with district adoption calendars, budget cycles, and curriculum review timelines. Improved representative effectiveness through field coaching on consultative selling, pipeline discipline, and multi-stakeholder relationship management, while coordinating post-sale onboarding with curriculum specialists and implementation teams.

Directed a SLED sales team covering K-12 education, state agency, and local government accounts. Established an education-focused sales group and led revenue performance, pipeline health, and strategic account development.

Earned President's Club in the first full year as a sales manager and delivered the highest revenue performance of any division manager at Connection. Implemented account tiering, pipeline cadences, coaching frameworks, and a consultative sales approach that increased competitive win rates, reduced ramp time, and improved deal velocity.

Directed inside sales strategy for the K-12 School Division, leading a regional team to multimillion-dollar quota attainment across 40 states during the final phase of an 18-year tenure with the organization.

Led the team to a $15,753,000 regional sales quota and achieved 102% of the 2020 annual goal despite difficult market conditions. Partnered with sales consultants on high-value client adoptions, providing senior-level credibility and closing support across the national territory.

Owned a $21M annual revenue quota across a 40-state national territory and led more than 25 field sales representatives. Managed full-cycle curriculum adoption, district renewals, new market acquisition, RFP responses, contract negotiation, and implementation handoffs for K-12 districts and state agencies.

Earned President's Club recognition three times and exceeded quota targets for multiple consecutive years. Secured a $3M statewide science curriculum adoption in West Virginia after a two-year stakeholder alignment process, while developing team members through territory planning, performance coaching, and structured pipeline reviews.

Bachelor of Science in Business Management completed in Cincinnati, Ohio.