Head of Growth | Growth Marketing Executive

Led marketing for a B2B SaaS trading-infrastructure platform serving B2B, B2C, and B2B2C audiences. Built a five-year go-to-market and growth strategy to align sales, demand generation, and marketing around market-share expansion.

Built specialist AI-agent capabilities for content, SEO, social media, analytics, branding, and campaign execution with human approval gates. Reduced marketing operating costs by 65%, increased social media traffic by 109%, and increased website visitors by 13% while improving coordination across brand, communications, sales, and marketing operations.

Co-founded an AI automation and growth services company serving B2B clients. Led full-funnel acquisition systems, AI-enabled prospect research, lead qualification, outreach workflows, paid media, and sales-marketing alignment.

Reduced CAC by 30% while increasing LTV and improved conversion by 15% through automated growth workflows. Increased brand awareness by 60% through Meta, Google, and LinkedIn campaigns, and led a website and brand redesign that increased time on site by 70% and improved retention.

Owned omnichannel growth strategy and a marketing budget exceeding $2M for a fintech proprietary-trading platform. Contributed to revenue growth from $12M to $20M, representing 68% year-over-year growth, along with a 27% profit increase.

Achieved 11.5x ROAS and 140% ROI across Google paid search, Meta, TikTok, YouTube, and programmatic advertising. Built lifecycle, email, SMS, affiliate, loyalty, SEO, and thought-leadership programs; scaled the marketing team from 1 to 12; and implemented KPI dashboards, forecasting models, and OKRs.

Managed global marketing for a crypto news and education publisher. Launched seven language editions, increasing monthly visitors by 40% and helping the publication achieve a top-five crypto news ranking.

Improved UX conversion by 20% through A/B testing and heat-map optimization. Drove 35% growth in global engagement through SEO, multilingual expansion, and content strategy, while hiring, leading, and mentoring more than 10 marketers.

Managed a marketing budget exceeding $500K across the United States and Canada. Increased conversions by 43% through digital marketing and campaign optimization.

Expanded the organization's digital footprint tenfold through SEO, PPC, and paid social initiatives. Led a brand refresh that increased visibility by 30%.

Advised more than 12 startups on growth strategy, funnel optimization, go-to-market planning, market positioning, and market research. Helped clients establish practical frameworks for scaling acquisition and conversion.

Reduced client advertising spend by 20% while tripling ROI. Delivered CRM implementations and marketing automation workflows to improve lead management and campaign effectiveness.

Progressed from Media Analyst to Media Director at a marketing organization in Fortaleza, Brazil. Managed media strategy across more than 10 client accounts.

Grew client revenue by 41% and profit by 13% through campaign strategy and media optimization. Received four state media awards for campaign strategy.

Master of Business Administration in Management.

Bachelor's degree in Marketing.