Product and Engineering Leader | Applied AI

I co-founded Novaim, a six-person agentic systems company operating across Mexico, Colombia, Ecuador, Peru, and Chile.

I lead product as Chief Product Officer and support AI system delivery for clients including Santander Mexico, FEMSA, and GEA International. The company has delivered systems supporting up to 200,000 concurrent AI-agent calls.

I designed the complete Applied Artificial Intelligence curriculum for an interdisciplinary undergraduate cohort spanning first through fourth year.

I teach applied AI concepts and practical implementation approaches to university students.

I led engineering and design for premium web and mobile platforms, the company’s principal revenue source, reporting to the CTO through three tech leads and three designers. I led a 26-person organization supporting a product serving 600,000 paid subscribers.

I owned product and technology direction, including agentic architecture, models, tooling, vendors, brand direction, and design systems. I standardized technology on Next.js and AWS and established a product-oriented delivery process based on metrics, market research, competitive benchmarks, and clear ownership.

I aligned product, business, and engineering on an AI-moderated premium investor chat with guardrails and specialist vendors. Associated nano-cap portfolio campaigns contributed ARR gains of up to USD 3 million in subsequent months.

I built agentic engineering workflows using Git worktrees, evaluation loops, multi-model pull request reviews, and CI/CD quality checks. I also trained more than 40 engineers, helped establish AI engineering foundations, and led final assessments for senior technical hires.

I led an international Marketing and Product team delivering localized web experiences for Ria and XE, supporting more than 1.7 billion monthly visits from anonymous and logged-in users worldwide.

I designed the localized and internationalized headless CMS architecture for Ria and XE, with an SEO-first approach, CDN-based static delivery where possible, and GDPR compliance. I also built an A/B testing framework and improved content management and delivery workflows.

I led XE.com’s web development team and partnered with Product and UX on a Next.js, React, Contentful, and AWS architecture.

I developed technical interviews and engineering challenges for front-end hires and Waterloo interns, while supporting the team’s product and technical delivery.

I developed React applications using static generation, server-side rendering, and CI/CD pipelines.

I contributed to scalable front-end delivery practices for international financial services web platforms.

I led front-end development for the MiWOM 3.0 launch, building the product from scratch.

The implementation used React, Gatsby, GraphQL, and a headless CMS.

I worked across UX design and front-end development.

I contributed to digital product and web experience delivery.

I worked as a UX designer and front-end developer.

I combined interface design and implementation skills to support digital product delivery.

I worked as a UX designer and front-end developer over an extended period.

I developed experience spanning user experience design, web interfaces, and front-end engineering.

Bachelor's degree equivalency in Computer Science based on professional experience.