Integrated Marketing and Brand Marketing Team Lead

Lead creative marketing initiatives, public-sector tenders, and commercial client development for Sanlih E-Television. Personally secured two long-term accounts that added NT$10M in annual revenue and led a team that achieved a 5% annual revenue growth target for three consecutive years.

Directed an NT$20M+ English-language international forum, coordinating government and client stakeholders and hosting more than 200 overseas guests, Taiwan’s President, and extensive media coverage. Led development of a LINE Official Account to provide around-the-clock public support for the event, exceeding 10,000 uses and receiving the 2024 LINE Best Local Marketing Award.

Managed China Airlines’ annual integrated marketing account, representing NT$120M in agency revenue. Coordinated cross-functional teams and external vendors across campaign planning, media buying, partnerships, and execution.

Led the pitch team that won Thermos as a new client with an annual NT$6M budget. Maintained revenue performance during the COVID-19 period despite client budget reductions.

Planned and delivered brand events and activation campaigns, including Pandora pop-up events with an NT$6M budget per event and Shiseido nationwide in-store campaigns totaling approximately NT$10M annually.

Achieved average project profitability five points above the 30% target. Built and trained a Shiseido promotion team of promoters and hosts across product lines, helping event-day sales exceed the counter average by 10%.

Assumed independent project ownership within six months of joining Dentsu Taiwan. Led integrated marketing communications for two major TOYOTA new-product launches within one year.

Supported team development by mentoring two new hires and interns. Managed campaign delivery while coordinating account, creative, and project stakeholders.