Sales and Marketing Specialist

Executed multi-channel digital marketing campaigns using targeted social media and search strategies, generating a 50% increase in qualified leads.

Led end-to-end marketing initiatives covering campaign strategy, execution, content development, lead generation, opportunity management, and social media marketing. Performed campaign analysis to guide optimization decisions and collaborated with sales and technical teams to improve engagement and client acquisition.

Strengthened brand positioning across financial services, healthcare, manufacturing, and oil and gas sectors. Built strategic partnerships to support business development and revenue growth.

Analyzed corporate sales performance to produce data-driven insights supporting improved conversion, customer acquisition, retention, and revenue growth.

Managed corporate leads and opportunities while monitoring the sales pipeline to prioritize prospects and improve sales effectiveness.

Built reporting workflows that translated sales data into actionable recommendations for commercial teams and optimized sales outcomes.

Executed multi-channel digital marketing campaigns using targeted social media and search strategies, contributing to a 25% increase in qualified leads.

Scaled paid advertising efforts across Google Ads and Meta, driving a 3x increase in return on ad spend and expanding brand market share.

Supported digital marketing campaign execution to drive business growth.

Optimized web architecture and landing pages, resulting in a 20% increase in organic traffic and improved user engagement for onsite projects.

Built end-to-end web applications by developing frontend interfaces and backend server logic. Maintained deployed applications and databases to support data integrity and operational availability.

Integrated third-party and internal APIs to connect services and automate data flows. Troubleshot technical issues and delivered secure, scalable digital solutions.

Developed and deployed end-to-end full-stack applications, contributing to a 15% improvement in technical infrastructure stability for client campaigns.

Built a CRM application component with the development team, including an end-to-end login page and its supporting database table.

Led development of a PSMS product service management system used to track inbound and outbound product movements.