Senior Advisory Analyst

I collaborate with senior eCommerce consultants on paid advisory projects for major brands. I contribute throughout the project lifecycle, including scoping, analysis, insight development, and presentation delivery, supporting eCommerce strategy and sales performance.

I query and join retail data using SQL, integrate outputs into Power BI visualizations, and communicate findings through PowerPoint presentations. I also conduct stakeholder and expert interviews, synthesize qualitative findings into themes, and shape strategic recommendations.

I acted as the global lead for enterprise accounts, creating and delivering client presentations and developing an internal ways-of-working framework. This framework streamlined processes for analysts and improved consistency in account delivery.

I served as the commercial lead for in-app dashboards, liaising between client stakeholders and Profitero business intelligence teams to ensure high-quality delivery and issue resolution. I also supervised an analyst, allocated work, supported development through probation, and helped build end-to-end client relationship ownership.

I managed global client relationships alongside account managers from a strategy and insights perspective. I maintained realistic delivery expectations while producing relevant, high-quality analysis for client needs.

I scoped client requests, queried and analyzed data for ad hoc and recurring analysis, and recommended data-led alternatives when requests were not feasible. I also mentored junior analysts through presentation workshops and Q&A learning sessions, contributing to analyst development and positive client feedback.

I managed client relationships alongside an account manager, providing analytical support and communicating data findings in a client-facing environment. I helped ensure that client data and analytical requirements were understood and addressed.

I led the free-trial process, including quality checking client accounts, analyzing client data, and presenting findings back to prospective clients. I also experimented with Python and Power BI to automate tasks and generate graphical data outputs.

Pass. Completed marketing communications work focused on creating structured marketing plans, campaign measurement, implementation, and market research. Developed a practical marketing communications plan through a real-life project simulation.

Achieved a 2.1. Specialized in reading strategies and reader experience, with dissertation work analyzing metafiction, rhetoric, presentation, form, structure, and reader-response theory.