I am a creative director, sr. strategic brand designer, and AI automation designer with 20 years of experience creating strategic brands, campaigns, award-winning communication, and digital experiences. I combine strategic thinking, visual design, team leadership to hands-on production, supporting organisations communicate clearly and launch successfully.
I have led award-winning work for international and Fortune-level clients across sectors including finance, transport, healthcare, technology, lifestyle, government, and consumer products. My experience spans brand identity, corporate communications, annual reports, marketing campaigns, packaging, presentations, film, websites, and UI/UX design.
As the owner of Studio3B, I support startups and entrepreneurs with strategic brand development, creative direction, and communication campaigns. I have also co-founded and operated lifestyle startups, managing brand leadership, operations, teams, vendors, accounts, and growth.
I work remotely and use AI tools and automation to accelerate quality design outcomes while retaining strategic and human-centered creative direction. I am experienced with Adobe Creative Cloud, Figma, WordPress, video production tools, and generative AI platforms.
Alongside design leadership, I coach and mentor designers and young professionals in performance, mindset, and personal development. I am a native English speaker, fluent in business Dutch, and bring an international perspective shaped by extensive travel and work with clients across Europe, the United States, Asia, and MENA.
I lead creative direction and AI automation design for Breez, working remotely from the Netherlands. I develop strategic AI brand-design solutions intended to deliver high-quality design outcomes rapidly.
My role combines brand strategy, creative leadership, AI-enabled workflows, and ownership responsibilities. I position the service around efficient, high-quality design delivery for clients.
I coach and mentor young design professionals remotely, helping them improve performance through foundational mindset work and personal reprogramming.
I provide guidance focused on peak performance, professional development, self-awareness, and sustainable creative practice.
I co-created and operated two healthy-lifestyle startup brands, serving as co-owner, COO, brand lead, and senior designer. The businesses merged and generated approximately €15k in monthly revenue.
I led brand development, operations, design, and business activities through growth and eventual sale to a US technology company.
I run Studio3B as a creative director and senior strategic brand designer, serving startups, entrepreneurs, and established organisations in Amsterdam and remotely.
I support successful brand launches and communication campaigns through strategy, creative direction, branding, copywriting, design, digital experiences, and production.
I worked as a senior strategic brand designer and design director on award-winning design and copywriting projects for major international clients.
My client work included Air France, KLM Cargo, Hyundai, and Holland Financial Centre, spanning strategic communications, branding, and high-profile design delivery.
I worked as a senior graphic designer and studio manager, delivering design and copywriting for large corporate clients.
I contributed to projects for organisations including ABN AMRO, Rabobank, and Nederlandse Spoorwegen while supporting studio operations and production.
I researched, toured, wrote, illustrated, designed, and produced nine books for Explore Books. I also developed associated digital and media properties.
My work included a website, interactive application, and YouTube channel that achieved 18.5 million views, combining editorial, visual, product, and digital production skills.
I created multi-award-winning advertising and publication design for Fortune 500 clients in Chicago.
My client portfolio included IBM, Sony, Oprah, ABC, and Swatch, with work spanning advertising, editorial design, and brand communications.
Certified Technical Courses, Technical Skills
Completed more than 50 certified technical courses.
Business Dutch Individual Training, Dutch Language
Completed individual business Dutch language training in Amsterdam.
NT2 Diploma, Dutch Integration
Completed the Dutch integration course and obtained an NT2 diploma.
Bachelor of Fine Arts, Graphic Design
Bachelor of Fine Arts degree in Graphic Design.
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