Yassir Hb
Yassir Hb

Web3 Social Media & Community Lead

Actively looking · Member since 11 Nov 2026
Location
Dubai, United Arab Emirates
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance
Experience level
Senior

About

Professional summary

I am a Web3 social media and community leader with more than six years of international experience across crypto, DeFi, FinTech, payments, and blockchain products.

I develop global social media strategies for LinkedIn, X, Telegram, Discord, Reddit, YouTube, and other community channels. My work connects brand positioning, content distribution, audience growth, and measurable business objectives.

I have led community operations, product education, AMAs, X Spaces, affiliate initiatives, KOL campaigns, and product-launch communications. I am experienced in supporting users, monitoring sentiment, escalating critical issues, and creating engaging educational content around wallets, crypto payments, cards, and exchange products.

As a content creator, I have built an audience of more than 300,000 across YouTube and social platforms and partnered with over 250 Web3 projects. I create professional English content as well as multilingual video explainers using AI-assisted creative workflows.

I use analytics, SEO, paid social, CRM platforms, and campaign performance data to improve reach, engagement, traffic, conversions, and community quality. I enjoy working with cross-functional remote teams to deliver high-impact content and community growth programs.

Notice period: 2 weeks

Skills

33 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Collaboration

Data Stores

Languages & Frameworks

Marketing and Sales Tools

Experience

Career history

Community Lead UPay Global Technology L.L.C.

Led community operations across Telegram, X, Reddit, and Binance Square, translating wallet features, crypto payment functionality, and card use cases into clear product education.

Coordinated community growth initiatives, user-generated content, and AMAs. Monitored sentiment and product feedback, triaged support and scam reports, and escalated urgent issues to internal teams.

MENA Community & Affiliate Growth Specialist Bybit

Promoted exchange products for MENA audiences through Arabic-language content, X Spaces, AMAs, affiliate referrals, and regional industry events.

Generated 1,066 sign-ups and 494 first-time deposits. Referred users included 441 active traders and generated more than 25.15 million USDT in trading volume.

Social Media & Community Manager Extsy

Managed content pillars, editorial calendars, and publishing schedules across LinkedIn, X, and other channels, increasing organic reach by 50% within 30 days.

Increased daily community activity by 40% through Telegram and Discord moderation and programming. Coordinated product launches, campaigns, KOL onboarding, X Spaces, and AMAs with marketing and business development teams.

Founder & Content Creator Mercado Cripto

Built a combined audience of more than 300,000 across YouTube and social channels through multilingual crypto education and market content.

Partnered with more than 250 Web3 projects on creator campaigns and educational content. Used platform analytics to improve content distribution, increasing engagement by 30% and follower growth by 40% over six months.

Social Media Specialist Leyline

Combined SEO and social media campaigns to increase website traffic by 25%.

Used audience research to improve campaign targeting and contributed to a 15% improvement in sales performance.

Social Media Lead 1inch Exchange

Planned an agency campaign for 1inch using targeted X placements with crypto creators to reach DeFi audiences.

The campaign attracted more than 2,500 active clients on a $6,500 budget.

Creative Content Lead PrimeXBT

Coordinated an agency campaign across X and YouTube, combining creator posts, videos, multiple campaign waves, and a live X panel.

Produced 50 influencer content pieces and 12.35 million impressions, grew X followers from 90,000 to 129,000, acquired 2,000 new clients, and generated $1.34 million in first-time deposits.

Social Media Manager Blocto

Standardized publishing workflows across X, Telegram, and Instagram for a blockchain wallet, improving posting consistency by 30%.

Used Meta Ads and conversion funnel testing to increase website traffic by 40% and user conversions by 25%.

Education

Learning history

Mohammed V University

PhD, Law

PhD in Law, in progress.

Digital Marketing Institute

Certificate of Higher Education, Digital Marketing

Certificate of Higher Education in Digital Marketing.

Blockchain Council

Certified Blockchain & Web3 Professional, Blockchain and Web3

Professional certification in blockchain and Web3.

Meta

Social Media Marketing Professional Certificate, Social Media Marketing

Professional certificate in social media marketing.

Vanderbilt University

Certificate, Prompt Engineering for ChatGPT

Training in prompt engineering for ChatGPT.

Google Cloud

Certificate, Generative AI for Business & Marketing

Training in generative AI applications for business and marketing.

This professional hasn’t added portfolio projects yet.

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