Product Marketing Leader

Led product marketing initiatives for Microsoft 365 Copilot, with a focus on customer activation, AI adoption, lifecycle engagement, and product-led growth. Drove Windows Spotlight campaigns reaching approximately 2 million users at a 10% click-through rate and built onboarding and nurture journeys that increased 30-day active usage by 50% across 236 accounts.

Standardized planning and measurement for Copilot Excite Days and Prompt-a-thons across three regions and 300 events. Designed post-event engagement that converted 30% of 10,000 attendees into active users, established campaign governance with analytics, engineering, and privacy teams, and developed customer-insight prototypes that reduced manual analysis effort.

Produced Microsoft Customer Success Day, coordinating more than 20 speakers and 31 recorded sessions for over 6,000 registrants. The event achieved 60% attendance and a 4.1 out of 5.0 satisfaction score.

Rotated across the Global Demand Center, Modern Work, and Business Applications teams. Supported digital event production and content marketing initiatives across cloud marketing programs.

Engaged more than 300 education customers through product demonstrations, solution discussions, and customer support. Helped customers understand available products and solutions for their needs.

Generated 50 sales opportunities, delivered 25 training events, and contributed $50,000 in sales pipeline. Combined customer education, product support, and sales engagement to advance adoption and opportunity development.

Led inventory audits and process-improvement initiatives across finance, merchandising, and supply chain organizations. Partnered with cross-functional stakeholders to improve operational controls and inventory management processes.

Reduced inventory variances by 20% through continuous process improvement and strengthened operational controls. Used analytical and stakeholder-management skills to support measurable business improvements.

Founded and manage an online travel community with more than 20,000 members. Lead content strategy, community engagement, and customer-focused marketing initiatives to grow participation and strengthen the brand.

Achieved 24% annual audience growth while maintaining a 23% engagement rate. Developed campaigns and community-building programs that increased brand awareness and member involvement.