Brand & Growth Strategy Consultant

Led marketing leadership across brand, digital, advertising, communications, creative, and retail expansion activities. Aligned marketing planning with commercial goals and coordinated local launch support for a rapidly growing retail network.

Developed integrated campaigns based on customer insight, consistent brand voice, and coordinated store-launch marketing. Supported 10 new store openings as the network grew from 21 to 31 locations.

Contributed to reported business outcomes including 50% website traffic growth, 25% online sales growth, and a 10% reduction in advertising costs through vendor and agency negotiations.

Managed brand and marketing activities for GMAX Premium Energy Drink and Milensea within the consumer products sector.

Led product launches, retail partnerships, market opportunity assessment, distribution channel planning, digital marketing, trade marketing, and integrated growth campaigns.

Led a 10-person brand and marketing team while supporting business development and commercial growth planning.

Managed sales and marketing activities for an early-stage digital product business. Conducted consumer trend research, competitor analysis, and market opportunity identification.

Activated campaigns through Google, Facebook, events, and other traditional and digital touchpoints. Led seven team members and supported sales planning and performance reporting.