GTM Engineering and Revenue Operations Professional

Lead GTM data quality and enrichment operations for U.S. commercial accounts. Managed a Clay enrichment run across 41,000 accounts, generating 34,693 net-new contacts across 17,649 accounts and adding executive or fleet contacts with email and mobile data to 12,274 accounts.

Lead a six-person team and convert GTM data issues into validation rules, audits, SOPs, and cross-functional implementation requirements. Developed vendor comparison reporting, analyzed ZoomInfo fleet-data coverage, authored FMCSA enrichment specifications for Boomi and Snowflake development, and created lifecycle routing logic based on analysis of approximately 199,500 Re-Engage and Cooling Off accounts.

Owned Mid-Market enrichment and contact-SLA readiness checks for accounts with CFS values of 30 to 399 before sales distribution. Performed Salesforce account deduplication using website, address, headquarters, and related identifiers.

Built parent-subsidiary account hierarchies to improve account context and opportunity creation. Created Salesforce dashboards and reports to track enrichment completeness, data quality, and operational performance.

Managed Zoho CRM data and research datasets using Excel and Google Sheets. Produced weekly dashboards and reports covering research output and data generation.

Coached team members and improved data research processes using LeadLeaper and Skrapper. Supported stronger team productivity through process improvements, reporting, and research quality management.

Bachelor of Science (Honours) in Geophysics.