Digital Marketing and Growth Operator

Built and operate a Google Ads and performance marketing agency serving e-commerce brands, primarily Shopify and WooCommerce businesses targeting US and UK markets. Developed a retainer-based, ROAS-guaranteed service model focused on scalable acquisition.

Designed a productized E-Commerce Scaler offer combining Google Shopping, Performance Max, and YouTube retargeting. Built landing pages, lead magnets, and cold outreach systems to generate pipeline, while managing paid campaigns for more than six clients across e-commerce and other verticals.

Diagnosed and rebuilt an underperforming Meta campaign that generated clicks without conversions, shifting it from a Traffic objective to Lead Generation with Instant Forms. Delivered measurable improvements across revenue, web traffic, and YouTube subscriber growth.

Built and launched AdsGenie, an AI-powered Meta and Google Ads audit SaaS product available at adsgenie.co. Developed the product around a freemium-to-paid subscription model.

Shipped the platform using v0.dev, Lovable, Supabase, Vercel, and Paystack. Resolved backend infrastructure issues that reduced signup friction and supported improved conversion performance.

Grew regional sales from approximately $20K per month to more than $100K per month through sales leadership, market expansion, and distribution development. Opened new distribution channels in leading supermarkets across the region.

Led a full inventory-system migration covering approximately 130 SKUs and resolved recurring data-integrity issues. Also structured commission agreements for regional sales representatives to support clearer incentives and sales execution.

Worked as part of the early marketing and business development team during Opay's regional growth phase. Supported market-growth initiatives, customer acquisition, and business development activities.

Contributed to strategies that helped generate more than $1M in annual revenue.

Managed digital communications and media relations for the radio station, supporting programming, audience engagement, and brand visibility initiatives. Introduced programming that increased the station's listening rate by 12%.

Used Meta platforms to strengthen audience engagement and achieved a 38% increase in social interaction.

Supported radio programming, journalism, media representation, and social-media visibility initiatives. Introduced engaging programming designed to improve audience interest and engagement.

Contributed to increased social visibility and to the station earning Best University Radio recognition from the National Broadcasting Commission.

Bachelor's degree studies in Mass Communication.

Senior secondary education.

Junior secondary education.