Anne-France ORBAN
Anne-France ORBAN

Commercial & Business Development | Hospitality & Tourism

Open to offers · Member since 12 Nov 2026
Location
Guebwiller, France
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance
Experience level
Senior

About

Professional summary

I am a hospitality commercial leader with more than 10 years of experience across independent hotels, luxury hospitality networks, and multi-property environments. I combine commercial strategy, business development, brand representation, guest experience, and operational understanding.

In my current role as Group Commercial Director, I build and lead commercial strategy for a growing hospitality portfolio. I structure sales processes and team, develop new markets and distribution channels, create partnerships, and work closely with Marketing, Communication, Revenue Management, Operations, and General Management.

My experience with Relais & Châteaux strengthened my expertise in luxury hospitality, network management, member support, performance improvement, and relationship management with hotel owners and management teams. I have supported large networks of independent hotels and restaurants through strategic, commercial, operational, and people-focused initiatives.

I also bring an entrepreneurial perspective as the founder of Maison Barnabé, a full hospitality transformation project involving a 4-star hotel, lodges, wine bar, meetings, and wellness facilities. I led feasibility, positioning, funding, partnerships, commercial development, regulatory coordination, and ownership transition.

I am detail-oriented, proactive, commercially minded, and comfortable in international, cross-functional, and fast-paced environments. I enjoy building sustainable business relationships, developing new markets, and translating hospitality concepts into distinctive guest experiences and commercial performance.

Skills

38 capabilities

Tech stack & tools

Working toolkit

Collaboration

Design

Experience

Career history

Group Commercial Director Central Hostel Management

Lead the commercial strategy and international business development for a growing multi-property hospitality portfolio comprising three operating properties and three in development. Build the sales organisation, sales plans, processes, tools, reporting, and remote cross-functional coordination.

Develop leisure, business, MICE, group, and international markets through distribution channels, prospecting, relationship development, negotiation, contracting, and account growth. Manage two Sales Executives and collaborate with marketing, communication, revenue management, and operations on positioning, pricing, performance, and guest experience.

Professional Mission - Women's Leadership Grand Est Region / Franco-Quebec Office for Youth (OFQJ)

Participated in the Women's Leadership Provincial Congress in Québec and Montréal as part of the Elles Osent en Grand Est programme. Attended conferences, expert sessions, and professional networking activities.

Completed leadership sessions with industry leaders and the Leadership Institute, strengthening leadership, communication, and professional network development capabilities.

Business Developer & City Center Manager Town Council

Led local business development initiatives by connecting project owners, public institutions, and private partners to deliver strategic city-center projects. Defined and implemented action plans from sourcing and planning through execution and follow-up.

Managed events, communications, stakeholder engagement, budgets, quotations, negotiations, and financial monitoring. Presented strategic recommendations to executive management, elected officials, the Mayor, and intermunicipal authorities.

Lecturer & Jury Member Tunon International School

Delivered teaching and participated in academic jury activities for Bachelor Luxury students. Covered customer relations and experience, public relations, and events.

Supported learners through practical hospitality and luxury-sector knowledge, with emphasis on service standards, professional communication, and event-related competencies.

Founder Maison Barnabé

Founded and led a lifestyle hospitality transformation project for a planned 4-star hotel with 23 rooms and lodges, wine bar, meeting facilities, and wellness offerings. Conducted market research, feasibility studies, business planning, budgeting, and funding strategy development.

Led repositioning across brand, commercial strategy, marketing, partnerships, operations, HR, and CSR. Coordinated architectural, regulatory, accessibility, and safety requirements; developed supplier networks; supported the hotel sale process and new-owner onboarding. The project received recognition in innovation, entrepreneurship, sustainable tourism, and hospitality programmes.

Team Members Services Manager - France Relais & Châteaux

Supported a network of 150 hotels and restaurants through strategic coordination, member support, performance management, and crisis management during the COVID-19 period. Coordinated national action plans, operational priorities, and international congress activities.

Managed team-related responsibilities, budget monitoring, and performance follow-up. Contributed to a member satisfaction rate of 97% through responsive network leadership and service delivery.

Network Leader - France Relais & Châteaux

Led the development and engagement of a network of 150 independent hotels and restaurants. Supported hoteliers in translating brand strategy into commercial, operational, and people-focused initiatives through daily support, onboarding, training, and on-site audits.

Developed individual, regional, and national action plans covering sales, communication, HR, and performance improvement. Coordinated trade shows including ILTM, industry events, digital and editorial content, employer branding, recruitment partnerships, and a dedicated Chef de Rang training programme.

Deputy Director Hôtel Pastel 3*

Supported the opening and operational set-up of a 36-room, 3-star hotel in Paris. Contributed to team creation, recruitment, onboarding, operating procedures, and service standards.

Prepared and coordinated the hotel classification process, successfully achieving the 3-star classification. Helped establish the operational foundations for a successful property launch.

Assistant Front Office Manager Les Etangs de Corot 4*

Supported front-office operations at a luxury 4-star hospitality property in Ville-d'Avray. Contributed to guest service quality, reception coordination, and day-to-day operational continuity.

Built upon prior front-office management experience in a premium environment with accommodation, restaurants, bar, and spa services.

Front Office Manager Les Etangs de Corot 4*

Served as Front Office Manager as maternity-leave cover at a 4-star hotel. Managed a reception team of four receptionists, including one trainee, and two night auditors.

Oversaw front-office service delivery, team coordination, guest experience, and reception operations in a luxury property environment.

Receptionist Les Etangs de Corot 4*

Provided reception and guest services at a 43-room luxury hotel with three restaurants, including a Michelin-starred restaurant, a bar, and a Caudalie spa.

Developed strong front-office, guest-relations, and luxury service experience while working across a complex hospitality operation.

Chef de Rang - Opening Team The Peninsula Palace - Le Lobby All Day Dining

Joined the opening team for Le Lobby All Day Dining at The Peninsula Palace in Paris. Delivered high-standard food and beverage service in a luxury hospitality launch environment.

Contributed to service setup, team coordination, and guest experience during the opening phase of the venue.

F&B Manager Intern Gritti Palace

Completed an internship in food and beverage management at the Gritti Palace in Venice. Supported operations across two restaurants, a bar, and room service.

Gained experience in luxury F&B operations, service coordination, and international hospitality standards.

Human Resources Intern Le Bristol Palace

Completed a human resources internship at Le Bristol Palace in Paris. Supported training, recruitment, and internal communication activities for an organisation of more than 500 employees.

Developed practical exposure to HR operations in a large luxury hospitality environment, including employee engagement and communication processes.

F&B Manager Intern Melati Beach Resort & Spa 5*

Completed a food and beverage management internship at a 5-star resort and spa in Koh Samui, Thailand. Supported operations across two restaurants, two bars, and room service.

Developed international hospitality experience in F&B service, operational coordination, and resort guest experience.

Education

Learning history

VATEL

Master / MBA, International Hotel & Tourism Management, Luxury Brand Management

Master Director of International Hospitality / MBA International Hotel & Tourism Management.
Specialisation : luxury brand management
Thesis : Customer satisfaction, performance lever

ESC Troyes (Y Schools)

Bachelor, Tourism, Travel, Leisure and Events Management

EMVOL Bachelor programme in tourism, travel, leisure, and events management.
Head of the Year.
Thesis : How does internal communication play a key role in the social success of a company?

Bangkok University International College

Semester Abroad, Hotel & Tourism

Completed an overseas semester in the Hotel & Tourism programme.

Lycée Notre-Dame-des-Oiseaux

Matura, Economics and Social Studies, English Specialisation

Completed secondary education with an economics and social studies focus and English specialisation.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Jobs Talent AI Tools Salaries
Menu