I am a hospitality commercial leader with more than 10 years of experience across independent hotels, luxury hospitality networks, and multi-property environments. I combine commercial strategy, business development, brand representation, guest experience, and operational understanding.
In my current role as Group Commercial Director, I build and lead commercial strategy for a growing hospitality portfolio. I structure sales processes and team, develop new markets and distribution channels, create partnerships, and work closely with Marketing, Communication, Revenue Management, Operations, and General Management.
My experience with Relais & Châteaux strengthened my expertise in luxury hospitality, network management, member support, performance improvement, and relationship management with hotel owners and management teams. I have supported large networks of independent hotels and restaurants through strategic, commercial, operational, and people-focused initiatives.
I also bring an entrepreneurial perspective as the founder of Maison Barnabé, a full hospitality transformation project involving a 4-star hotel, lodges, wine bar, meetings, and wellness facilities. I led feasibility, positioning, funding, partnerships, commercial development, regulatory coordination, and ownership transition.
I am detail-oriented, proactive, commercially minded, and comfortable in international, cross-functional, and fast-paced environments. I enjoy building sustainable business relationships, developing new markets, and translating hospitality concepts into distinctive guest experiences and commercial performance.