Senior Programmatic Specialist / Programmatic Media Buyer

I manage more than $100K in monthly programmatic media spend across over 20 concurrent campaigns in US and European markets. I lead end-to-end activation, including campaign setup, quality assurance, audience targeting, budget allocation, pacing, creative assets, and tracking validation.

I optimize in-flight performance through bid and budget adjustments, frequency caps, inventory and targeting refinements, and attribution analysis. I lead client-facing performance discussions, collaborate with analytics, creative, and paid media teams, mentor junior colleagues, and use DV360, The Trade Desk, Amazon DSP, CM360, GA4, and SQL to improve reporting and optimization workflows.

I managed performance-driven programmatic campaigns across display, native, in-stream video, YouTube, connected TV, and dynamic creative formats. I developed and activated first-party, third-party, and lookalike audience strategies aligned with client objectives and campaign KPIs.

My optimization and budget allocation work exceeded ROAS targets by 562% and revenue targets by 243%. I also proposed a cross-channel audience integration approach that contributed to a 20% increase in average order value, while supporting tracking, attribution, and reporting automation improvements.

I supported campaign activation and quality assurance for programmatic media campaigns, validating campaign settings, audiences, budgets, creative assets, pacing, and tracking. I monitored campaign delivery and helped troubleshoot creative, tracking, and delivery discrepancies.

I performed performance analysis and optimization planning using platform and analytics data. I contributed to a two-year programmatic initiative that was named a finalist for Best Use of Programmatic at the AdExchanger Awards.

I supported social media marketing initiatives on a part-time basis, helping develop content and maintain marketing activities.

I conducted competitor research to inform content development and digital marketing decisions.

I conducted keyword research and competitor analysis to support SEO strategy and identify organic search opportunities.

I assisted with website content optimization to improve search visibility, content relevance, and usability.