Head of Content & Communications

I lead a 10-person content and communications team across editorial, social media, CRM marketing, and video. I am responsible for hiring, development, performance, team structure, budgets, freelance writers, and external PR, SEO, and GEO partners.

I introduced AI-assisted editorial workflows, guidelines, and templates that reduced average content time to market by approximately 60%. I also lead podcast and video direction, while developing social media as a lead-generation channel and improving lifecycle communications to increase trial-to-paid conversion.

I rebuilt editorial operations by introducing clearer standards, templates, QA processes, and workflows for collaborating with internal experts. I increased case study production from two or three to four or five per month and strengthened their focus on measurable business outcomes.

I expanded the editorial function into product communications, email, social media, advertising, and other marketing formats. I also tested advertising copy approaches that achieved an average CTR approximately 20% higher than previous creatives, converting findings into team guidelines.

I worked in English on content marketing and lead generation for new B2B markets, with a particular focus on private healthcare. I developed a webinar-led market-entry approach covering content, paid promotion, email, conference promotion, and sales follow-up.

The campaign generated approximately 700 to 800 registrations, 12 new paying SEO clients, and roughly 1.7% conversion from registration to first payment. I collaborated with content, SEO, design, project management, sales, and external experts, and recruited healthcare and YMYL writers.

I led content for agency clients across technology, ecommerce, fintech, crypto, gaming, affiliate marketing, and real estate. I grew active client projects from approximately three or four to as many as 28 simultaneously and managed a team of seven employees plus up to 15 freelance writers and editors.

I built the editorial workflow from scratch, including briefs, quality standards, onboarding, peer review, task management, and SEO collaboration. I also led content presales, content strategy development, website and funnel audits, scope and budget estimation, and developed an SEO-focused PR service.

I managed two freelance writers producing Russian- and English-language content. I edited and fact-checked their work, clarified briefs, maintained schedules, and worked directly with clients on content quality and planning.

I created editorial guidelines and improved SEO content briefs to make production processes clearer and more consistent. My work supported higher-quality search-focused content and more efficient collaboration between writers, editors, and clients.

I worked on Klever, EPAM's corporate media for developers, QA engineers, and other technology professionals. I established SEO for the publication from scratch, helping search visits reach 41,968 in Q1 2021 compared with 15,607 in Q1 2020, while search traffic share increased from 49.5% to 65.6%.

I introduced data-driven editorial planning based on Ahrefs, Yandex Metrica, Wordstat, competitor research, trends, and content performance. I also grew the Telegram channel from 750 to 1,800 subscribers and collaborated with internal and external experts on technology content and client communication training.

I worked primarily in English on QuizzClub, a UGC entertainment platform, and QuizzLand, a mobile trivia application. I implemented a data-driven editorial approach based on search demand, trends, and content performance, and created SEO guidelines for writers.

I tested acquisition channels including Google Ads, Bing, Quora, Pinterest, video, and guest content; one Pinterest post generated around 100,000 website visits. I also worked on ASO for QuizzLand, during which the app rating rose from 4.3 to 4.8 and Google Play installs grew from under one million to more than three million.

I worked part-time as an SEO copywriter, producing blog articles, newsletters, social media content, lead magnets, and simple visual materials.

I supported content production across multiple marketing formats, applying SEO principles and adapting content for audience engagement and lead generation.

I managed content across the agency blog, email marketing, social media, and special projects. I created articles, interviews, case studies, guides, lead magnets, and event communications.

I also worked as a freelance translator, translating and adapting English-language marketing and B2B materials for Russian-speaking audiences, including materials for Lufthansa.

I taught English and German to children and teenagers aged five to 17. I prepared lessons and educational materials tailored to different age groups and proficiency levels.

This role strengthened my communication, instructional design, language, and audience-adaptation skills.