Lead Product Designer

I lead a creative team of two designers and a marketing specialist, organizing work to meet business, technical, and client expectations. I created workflow automation tools using Claude Code and Gemini AI, tripling my personal productivity on recurring tasks.

I direct product design initiatives, including a map-based daily rewards game, an AI tooling system for clients, a redesigned affiliate user page, and the Fake Casino demo platform. The demo helped secure more than five high-value clients at ICE Barcelona 2025.

I established a component-based Figma system using Atomic Design principles and created standardized skin-upload templates that reduced manual work, customer complaints, and improved NPS by 15 points. I also designed social media content that grew Smartico followers from 2K to 7K and TAP followers from 1.5K to 2K.

I coordinated bi-weekly communication with clients, stakeholders, and developers to support smooth implementation and efficient project delivery.

I led conversion rate optimization work using review mining, qualitative research, and data-driven design, increasing conversion rates by 26%. I also conducted competitive audits and surveys to identify user pain points and improve returning-client rates by 33%.

I produced UI animations and interactive prototypes with After Effects and Lottie to validate design assumptions, improve engagement, and reduce churn by 13%.

I developed AI-driven mood boards with Midjourney to unify contrasting visual directions and improve design consistency by 30%.

I created a method for adapting UI elements across a white-label mobile application, integrating four distinct interfaces through Tokens Studio while following iOS and Android design guidelines.

I conducted unmoderated usability testing in Maze, analyzed quantitative KPIs and user feedback, and iterated designs to increase task completion by 51%.

I delivered freelance product and graphic design projects, combining product research with distinctive visual UI styles to improve conversion rates by up to 57%.

I mentored a junior team member in foundational research, competitor audits, user research, and technology evaluation, helping build strong investigative and product-design skills.

I designed complex digital products including a Customer Dashboard, Notary Dashboard, and CMS-enabled landing page while managing four projects concurrently. I maintained an Atomic Design-based design system to support scalable components and visual consistency across a multi-product suite.

I translated ambiguous ideas into high-fidelity designs aligned with business objectives, user needs, and technical constraints, contributing to approximately $1M in annual revenue. I created micro-interactions with LottieFiles and Adobe After Effects that increased retention by 16%.

I strengthened UX practices across the team, contributing to a 38% conversion increase. I improved cross-department communication, reducing project turnaround time from two weeks to four days, and worked directly with front-end developers to ensure accurate implementation.

I designed motion experiences in Adobe XD for more than five distinct cross-platform user experiences.

I optimized mobile responsiveness and supported consistent UI execution across digital platforms.

I applied brand manual standards across website design, integrating color, imagery, typography, and representation systems to ensure consistent brand alignment.

I designed infographics, social media posts, digital marketing templates, and campaign assets for Instagram, LinkedIn, and Facebook while adhering to style-guide requirements.

Bachelor's Degree in Graphic Design.

Google UX Design Professional Certificate.

Webflow course.