Digital Marketing & Public Relations Specialist

Managed brand marketing and communication strategies for a wedding and prewedding documentation vendor, focusing on brand visibility, client trust, and premium market positioning.

Served as a liaison between photographers, videographers, makeup artists, and clients. Managed client briefs, communication flow, service explanations, workflow clarification, portfolio presentations, and expectations throughout events.

Evaluated content performance, social media exposure, and client feedback to improve marketing strategies and service quality.

Monitored Meta and TikTok advertising performance daily, tracking CTR, ROAS, CPC, and other campaign metrics to maintain effectiveness during active campaign periods.

Executed A/B tests for advertising creatives and targeting strategies to identify high-performing campaign approaches. Prepared weekly performance reports with data-backed recommendations.

Achieved a 2.9% CTR and ROAS of up to 5.2x for TikTok beauty campaigns, while reducing CPC from IDR 850 to IDR 410 through creative iteration and targeting optimization.

Designed and executed data-driven marketing campaigns that increased brand awareness by approximately 43% within the first three months, supported by stronger social media reach and engagement.

Optimized content strategy and SEO initiatives, increasing website traffic by 58% and strengthening organic brand visibility.

Managed Meta and Google Ads campaigns that generated 300 to 500 leads per month, achieved an approximately 40% offline visit conversion rate, and contributed to at least 150 monthly closings.

Designed and executed digital marketing strategies across Instagram, TikTok, and LinkedIn. Increased engagement by up to 40% within two months and grew followers from 1,200 to 2,800 within three months.

Optimized campaigns using SEO, SEM, and trend-driven content, generating more than 250 leads through bio links and registration forms for classes and counseling services.

Conducted audience analysis using Meta Business Suite, Google Analytics, and Notion dashboards to develop relevant interactive content and support conversion goals.

Planned and executed digital marketing campaigns for more than 100 offline and online music and community events, including campus concerts, local gigs, and MSME exhibitions.

Managed promotions across Instagram, TikTok, Twitter/X, Loket, and Artatix. Built and maintained partnerships with approximately 100 local and national media partners.

Increased engagement by up to 45% and ticket conversion by 30% through A/B testing, performance analysis, Meta Business Suite, Google Analytics, Bitly, and Excel dashboards.

Managed corporate communications and ensured consistent brand messaging across media, brand partners, and local influencers, supporting 15 to 30 active external partners.

Led public relations campaigns and strategic collaborations that generated more than 30 active partnerships and increased media coverage by up to 200% across more than 10 lifestyle and fashion media outlets.

Improved brand visibility through media pitching and storytelling, achieving more than 50,000 viewers in organic PR campaign reach.

Bachelor of International Relations with a GPA of 3.79 out of 4.00.