Digital Marketing Specialist
- Location
- Canada
- Desired Salary
- Unspecified
- Work preference
- Full Time
- Links
- Not set
- Joined
- 25 Aug 2023
- Field / Industry
- Marketing & Sales
About Me
I am a social media marketing specialist with firsthand experience in developing and executing comprehensive marketing strategies to drive brand awareness, drive traffic, and generate leads/sales. Throughout my career, I have demonstrated my ability to conduct market research to identify trends, demographics, and customer insights to inform marketing strategies and tactics. I have managed and optimized multiple digital marketing channels. Such as email, social media, SEO, PPC, and affiliate marketing, to drive engagement and conversions. As a manager in a small team, I have developed compelling content, including blog posts, copy, images, and videos, to educate and engage target audiences.
Skills
Digital MarketingBudget ManagementClient Relationship ManagementCritical ThinkingContent CreationCanvaDesignB2BConversion Rate OptimizationAdobeBrand StrategyCommunity BuildingB2CActive Listening
Education
Bachelor of Business Administration
Cumulative GPA: 3.3/4.0
Experience
●Lead the redevelopment of our brand’s identity and created brand guidelines for management to ensure consistency across all marketing channels. Leading to a 5% decrease in bounce rate and a 1540% in post engagement
● Managed a team of five using HubSpot and Notion
● Lead the development and execution of all digital marketing campaigns and content creation. Successfully expanded brand awareness by 32% and improved lead conversions by 2.3%.
● Created original and engaging photo, video, and blog content with a 1540% increase in post engagement across Instagram and Facebook
● Lead market research from A/B testing. analytic analysis, and customer life cycle antics. Resulting in a 6% reduction in bounce rate on the company website
● Experiences with Google Analytics and Meta Business Suit for business decisions, such as A/B testing, lead generation, conversion tracking, CPC, CPM, and Customer life cycles decisions to improve ROI.
● Managed an annual marketing budget of $10,000.
● Developed and executed digital marketing strategies video campaigns resulting in an increase of brand awareness by 19%, generate 30-50 new leads per month, and drive an average conversion rate of 7%.
● Create compelling content, including social media posts, blog articles, videos, and email newsletters with an average weekly viewership of 1200.
● Conduct market including in person survey and demographic research to identify target audiences, customer needs, and competitive landscape to inform marketing tactics and messaging.
● Collaborate with teams to cross-promote services and create social media content.
● Design and lead fitness classes, group training, and one-on-one personal training.