Director of Marketing, Demand Generation Manager

Developed & executed GTM strategy while managing Marketing & BDR teams that resulted in a 14x increase in discovery meetings

● Established new SEO, content, and ad campaign strategy that resulted in a 6x increase in website conversions between Jan-June 2023
● Increased MQLs 5x between Jan 2023 - June 2023 with successful launch of company rebrand in Jan 2023, including new point-solution GTM strategy, content-driven campaigns, brand guidelines, and social media strategy

Executed a content & demand generation strategy that resulted in a 56% increase in discovery calls globally over 12 months

● Established new SEO strategy for website to increase organic search performance, resulting in 47.8% increase from previous year
● Managed PPC campaigns across Google & LinkedIn, resulting in a 1.5x increase in engagement with Google Ads and a 20x increase in engagement on LinkedIn
● Project managed the launch of new website in March 2022 to increase MQLs by 50%

Developed social media strategy that resulted in a 60% follower count increase
● Established clear objectives to increase brand awareness for new business including content creation, design direction, and website SEO strategy
● Developed social media strategy to establish online presence; Increased follower count & interactions by 60%