Expansion Manager Citizen
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Expansion ManagerExpansion Manager
Citizen · Full-timeCitizen · Full-time
Jan 2021 - Feb 2023 · 2 yrs 2 mosJan 2021 - Feb 2023 · 2 yrs 2 mos
New York, New York, United States · RemoteNew York, New York, United States · Remote
I had full ownership and accountability to deliver the Expansion (new city) launches within time, under budget, and according to all necessary requirements. I created and efficiently managed the Expansion roadmap, including overall work streams of my direct team and cross-functional departments. I developed KPIs and drove large-scale project management to facilitate the launch of Citizen's safety product in new cities across the US by creating the roadmap, milestones, and dependencies along with overseeing recruiting, reporting, and more. I was accountable for managing the department P&L and lowering departmental costs through contract re-negotiation. I managed a radio hardware network, consisting of a fleet of hundreds of radios deployed across the country while collaborating with engineering teams and vendors.
Key Achievements:
• Led Citizen's Expansion efforts, successfully launching in over 100 new cities across the United States and increasing the total addressable market (TAM) by 55% within two years (+18.7M).
• Owned Expansion launch key performance indicators (KPIs), while leading large scale project management, launch date timelines, hiring, reporting, and more.
• Reduced departmental costs by re-negotiating contracts with all vendor partners, including offshore workforce solutions, physical data centers, and software. Recognized by the Chief Business Officer and Chief Executive Officer for introducing recurring monthly cost savings of over $250K.
• Minimized training time by 50% without compromising on quality. Saved the company costs and introduced the ability to launch new cities more rapidly by revising and standardizing training materials and onboarding competent instructors.
• Identified user acquisition channels by liaising with Marketing teams and partnering with and Agency Outreach teams to maximize demand generation by establishing local partnerships.