Marketing Strategy

• Lead a team of Marketing Strategists, representing $5.5B of total company revenue, in developing value propositions, messaging and go-to-market strategies to support sales enablement and growth
• Launch new products and programs across the ABM organization and externally (EnhancedClean, Stimulus Solutions, ABM Vantage, and eMobility) contributing to $575M sales growth since 2020
• Manage $4M annual campaign budget across paid media, paid search, paid social, and trade partnership
• Partner and collaborate with Digital and Creative teams and external agencies on execution of content marketing strategy across all channels (i.e., web, print, video, email, events, media)
• Act as Industry Group Marketing Lead to executive teams, including Sales & Marketing leadership, Operations Presidents and Executive Leadership Team
• Establish framework and process to ensure consistent, comprehensive strategy plans across the organization

• Performed market research to determine trends and new growth opportunities that inform the go-to-market strategy for 13 segments within the Industrial & Manufacturing industry group
• Provided strategic view into clients, client purchasing behaviors and define the client purchasing journey along with key decision-makers and influencers
• Lead the execution of each segment marketing plan including email campaign development, advertisements, event coordination and website improvements
• Translated technical and service line specific capabilities into benefits that are understood by and attractive to buyers

• Provided strategic direction, leadership and oversight of proposal and presentation services process, specifically with large, complex strategic sales opportunities
• Executed special projects as needed such as website development, company rebranding initiatives and collateral development
• Conducted ongoing communications with regional marketing support teams in field offices on centralized tools and resources available to ensure consistent company messaging and branding
• Managed ongoing process development and implementation of the division’s sales enablement technology in support of local sales and operations in gaining new business and client retention

• Supported sales activity for the national sales team including proposals, presentations, QBRs and events
• Maintained knowledgebase of corporate and vertical market proposal/presentation content
• Developed and managed multiple sales and marketing SharePoint sites as enterprise system administrator