A customer-obsessed, data-driven Senior Marketing leader with 10 years leading and executing go-to-market product campaigns across financial services, technology, and SaaS industries. Proven track record leveraging customer and competitive insights that drive product growth, demand, retention. Skilled working in fast-paced environments influencing internal & external stakeholders around goals, identifying new growth opportunities, and shaping product roadmaps.
Develops and shapes platform vision and go-to-market strategies leveraging industry insights to influence product roadmaps, developer ecosystem and marketplace increasing new active users, revenue, and new subscriptions
• Collaborates with cross-functional teams including Product Management, Engineers, UX, Channel Partners to build and execute developer ecosystem programs including refining product offerings and value propositions
• Developed and led go-to-market strategies for key merchant e-commerce launches driving mutual goals including incremental revenue growth, new customer acquisition, LTV, product adoption & awareness
• Managed merchant comarketing relationship and acts as trusted advisor providing advocacy & recommending targeted ecommerce strategies, articulating e-commerce product value propositions, and supplying onboarding/enablement materials
• Owned and executed global go-to-market strategies guiding targeting, product positioning, and messaging to drive product growth, demand, and business goals
• Developed and defined differentiated product positioning and messaging informed by customer insights, market trends, and competitive analysis shaping product strategy, features, and product roadmap
• Led go-to-market product launch for Savings Season acquisition campaign that increased YoY brand awareness by 11 points, acquisitions by 139% and media conversions by 11%
• Championed the voice of customer uncovering needs, pain points, and actionable insights to develop compelling value propositions and shape product vision resulting in new credit monitoring digital platform
• Collaborated with cross-functional stakeholders including Product/Engineering, Channel Owners, Analytics, Creative to shape new product features and optimize existing product offerings that drive conversion, engagement and retention
• Identified positioning, messaging, and tactics to drive successful go-to-market campaigns increasing market share by 2% YoY and driving product growth by 7% YoY
B.A. Communications
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