Digital Marketing Manager

Oversaw every facet of paid social campaigns, encompassing budget distribution, targeting, creative conception, and monitoring of results.
Owned all aspects of integrated brand campaigns in our cities across offline, experiential, paid, and owned channels, including goal-setting, message development, campaign execution, and measurement.
Efficiently collaborated with our team (Brand, Communications, and Creative) as well as cross-functional partners to develop materials that upheld our uniform global brand voice. Proficiently customized these resources to cater to the unique requirements of each city and its riders.
Led project management for the localization and adaptation of global campaigns, ensuring alignment with brand standards,timely execution, and adherence to budget constraints.
Directly led and supervised the development of copy and digital assets for all campaigns across a spectrum of platforms.
Stay informed about shifts in social media algorithms, advertising policies, and optimal methodologies to ensure adherence and enhance the impact of campaigns to the fullest extent.
Developed campaign strategies and briefs in partnership with creative teams, fostering innovation.
Engaged in iterative processes, feedback curation, and brainstorming for enhancing creative concepts.
Tracked KPIs

Created and developed new monetization streams for celebrities, brands, and influencers, resulting in a client revenue gain of $5 million.
Pioneered the development and execution of strategies for clients through the employment of target demographics, resulting in an 80% engagement increase on Instagram over the course of 2020.
Researched relationships between brands and managed clients to foster new partnerships with an average of four consumer brands per client, including Jack Daniels, Nike, Banana Republic, and Apple Music.
Led day-to-day schedules, budgets, merchandise, and content for artists, including K-Michelle, Ledisi Young, India Arie, Maxwell, and Leela James.

Drove the development and execution of strategic touchpoint plans for 15 brand partners, leading to 95% retention and over $5 million in revenue over the course of six months.
Administered contracts for all brand partners and tracked the fulfillment of contractual obligations to the Charger organization.
Maintained an internal CRM database detailing client backgrounds and projects to provide quarterly and annual revenue forecasting.