Hi! I'm Shana, a Los Angeles based graphic designer and illustrator with 6 years of professional experience. My expertise lies in branding, social media, marketing & advertising, and publication design.
In 2018 I graduated from the University of San Francisco with a B.A. in Design. Since then, I have successfully led creative projects and developed designs for clients of all sizes, from small businesses, to universities, to the state of California. I approach every project with care, creativity, and a passion for pushing design boundaries. My approach is centered around people, and I take pride in my ability to develop an understanding of your audience and utilize empathy to create designs that are relatable and approachable.
Promoted from designer to creative director within 2 years, overseeing all creative and paid media projects while also contributing to community outreach strategy. Designed, copywrote, and analyzed performance of digital and print advertisements. Compiled and presented paid media reports to clients to ensure ROI. Thoughtfully developed memorable brand identities for small businesses, universities, and non-profit organizations.
Revitalized the business logo, social media and signage, resulting in a boost in brand visibility and customer engagement. Designed social media ads that lead to a direct increase in sales and received positive customer feedback. Assisted with marketing strategies, social media calendars, and copywriting.
Selected by design professors as student graphic designer for the Art and Architecture Department. Created print and digital collateral for department events, including weekly email newsletters. Efficiently managed department documents and mail distribution. Distributed event posters throughout campus and other departments.
B.A. Design
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