Podcast Producer, Content Strategist & Audience Engagement Editor

● Developed and executed content strategies resulting in an increase in audience engagement and earned media on the Apple Podcasts app and the Apple Podcasts for Creators website.
● Innovated and scaled content verticals in Apple Podcasts, nurturing editorial programs that bolstered cross-platform collaborations and partnerships with content producers.
● Curated and managed a comprehensive content roadmap and campaign calendar, ensuring punctual rollouts and precise alignment with emerging podcast trends and audience demands.
● Leveraged internal data analytics and market insights to scout and secure new content partnerships, successfully broadening our network to include diverse and underrepresented creators.
● Introduced and optimized actionable insights on pitching, subscription strategies, and creative best practices, streamlining the creator experience and minimizing operational hurdles.
● Forged strategic alliances with international teams to feature and elevate emerging podcast talents, thereby extending Apple Podcasts’ global footprint.
● Launched dual newsletters targeting priority partners and a wider global audience, strengthening engagement across different segments of publishers and independent creators.
● Spearheaded a revamp of the Apple Podcasts for Creators website, facilitating robust cross-departmental collaborations involving product management, engineering, and creative teams.

● Spearheaded and managed the social, digital, and newsletter strategies of nine podcasts, including Don't Ask Tig
and Julie's Library with a focus on fostering engagement and loyalty.
● Established systems across department teams that led to 31% growth of email lists and netted $45k in donations
for one show alone through loyalty strategies.
● Directed the digital launch of new podcasts including project managing website builds, collaborating on digital
aesthetics, and developing social and newsletter editorial strategies.
● Analyzed podcast, website, and social media analytics to deliver trend discoveries to teams and continuously
shape fresh and nimble editorial and digital strategies.
● Created, developed, and produced shows with topics on self-care, mental health, and more.
● Crafted pitch decks and aided in audience testing for the shows.

● Developed digital and audience strategies for six shows, including four new podcasts.
● Grew Brains On page views by 154% and newsletter subscribers by 125%.
● Overhauled the company's podcast launch process by nurturing partnerships across departments to create a
streamlined workflow and assure target date success.
● Co-produced several LA-based interviews, including episodes based on audience engagement content from
social/digital call-outs to foster community around shows.

● Enhanced the digital experience of audio stories and articles, which led to an increase in page views by 51% and social audience by 94%.
● Produced interviews, experimental episodes, and advice segments.

● Wrote breaking news stories and leveraged cross-collaboration with the assignment desk to coordinate push alerts, newsletters, and social updates.
● Edited videos in Final Cut Pro, which grew the digital entertainment vertical 10 million monthly page views.