About Me
I am a highly analytical data and marketing operations professional with experience turning complex datasets into clear business insights. My background spans product analytics, marketing operations, business intelligence, and sales analysis, with a strong focus on improving attribution, reporting accuracy, and decision-making.
I have worked closely with Engineering, Product, Marketing, and Sales teams to build reliable data pipelines, define tracking standards, and improve the quality of reporting across organizations. I enjoy translating technical data constraints into practical guidance for non-technical stakeholders and helping teams move faster with better information.
My experience includes administering analytics and MarTech stacks, building dashboards, performing data quality audits, and supporting lifecycle and campaign optimization. I am comfortable working with SQL, Excel, BI tools, and modern analytics platforms to uncover trends, validate performance, and support strategic planning.
I also bring a strong operational mindset, having owned reporting cadences, improved CRM workflows, and supported cross-functional teams in fast-paced environments. I value clean processes, dependable data, and solutions that scale across teams and systems.
In addition to analytics work, I have contributed to technical SEO initiatives, compliance-related tracking improvements, and automation efforts that strengthen marketing execution. I am motivated by roles where I can combine analytical rigor with business impact.
Overall, I am seeking opportunities where I can apply my experience in data analysis, marketing operations, and business intelligence to help organizations improve performance, optimize systems, and make smarter decisions.
Skills
SQLSalesforceData AnalysisExcelHubSpotTableauForecastingPower BIGoogle AnalyticsLookerSnowflakeBusiness IntelligenceStatistical AnalysisMarketoBigQueryCustomer SegmentationGoogle Tag ManagerTechnical SEOMarketing OperationsFirebasePardotQlikDemandBaseDashboardingCustomer.io
Experience
Administered and optimized the core analytics and MarTech stack, including GA4, GTM, Customer.io, HubSpot, and BigQuery. Partnered with Engineering to maintain clean data pipelines and unified tracking standards. Collaborated with Product and Marketing to translate data constraints for non-technical stakeholders. Used SQL, advanced Excel, and AI tools to accelerate query drafting, data quality audits, documentation, and dashboard maintenance in Looker and Metabase.
Administered the marketing technology stack including Customer.io, GA4, Google Tag Manager, and Firebase. Partnered with Engineering on data pipelines between Google Cloud Project, BigQuery, and marketing platforms. Built Looker dashboards, supported user segmentation and attribution reporting, and collaborated on technical SEO initiatives such as structured data and crawl optimization.
Volunteered with multiple regional and international organizations including Second Harvest Food Bank, Fremont Community Church, Kids Against Hunger, ViveMar, and the Jaguar Rescue Center.
Analyzed enterprise datasets to identify trends and KPIs tied to acquisition, retention, and conversion. Conducted data cleansing and transformation to ensure data integrity. Partnered with marketing, sales, and product management teams and built dashboards and BI tools for executive leadership.
Owned the reporting cadence for marketing leadership and delivered insights for executive strategy. Standardized funnel KPIs and improved cross-functional collaboration between Marketing and Engineering to streamline workflows and accelerate campaign velocity.
Used statistical evaluation techniques including regression analysis, predictive modeling, and time-series forecasting to optimize sales metrics and volume planning. Conducted market intelligence and competitive analysis and designed sales KPIs for automated performance reporting.
Managed CRM administration, including updates, custom fields, and automated workflows. Supported sales operations, improved team enablement, and reviewed mortgage sales processes to boost pipeline velocity.
Education
Bachelor of Science, Business - Finance
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.