Sofia Yahya
Sofia Yahya

Social Media Manager

Actively looking · Member since 31 Aug 2023
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

Hi! My name's Sofia, and I'm a marketing professional with over 6 years of experience. I consider myself a marketing multi-hyphenate—although I currently specialize in social media, I have extensive skills in email, influencer, community, photography, and graphic design. From direct-to-consumer start-ups to brick-and-mortar retailers, I have worked with a wide range of businesses and have proven to drive not only reach & conversions, but loyal audiences. Content creation also extends to my personal life, where I publish lifestyle, beauty, and fashion content. I am highly organized and passionate about building meaningful brands, and I can't wait to be a valuable asset to your team!

Skills

12 capabilities

Experience

Career history

Social Media Manager Ephemeral Tattoo

- Generated 100M+ impressions and 150k+ followers by owning social media strategy and execution
- Manages end-to-end content production including ideation, production, editing, and copywriting
- Creates social performance reports on a weekly, monthly, and quarterly basis to inform channel strategy

Content & Community Associate Omsom

- Generated 30M+ impressions and 50k+ followers by owning social media strategy and execution
- Drove ideation, process, and analysis of brand presence on email, SMS, and social media
- Managed month-to-month influencer marketing campaigns and community programs

Environmental Marketing Intern Skysource

- Directed marketing for WEDEW (Wood-to-Energy Deployment Emergency Water) – a self-contained, sustainable energy-water generator that converts biomass into essential human resources
- Designed graphics to raise awareness of Skysource initiatives and environmental issues
- Developed marketing materials directed to potential sponsors to gain funding for future projects

Social Media Manager Various (Freelance)

- Created, edited, and curated all social media content including photographs, videos, and graphics
- Directed and oversaw all Facebook and Instagram advertisements to increase brand awareness
- Utilized social data analytics to inform marketing strategies

Education

Learning history

University of Southern California

Bachelor's Degree

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