As a recent graduate from the University of Florida, I am excited to embark on my professional journey. I hold a bachelor's degree in business administration management, which has equipped me with a strong foundation in key business principles. Throughout my undergraduate studies, I had the opportunity to explore my passions for public relations, advertising, and marketing through a diverse range of elective courses.
Motivated to further deepen my expertise, I pursued a master's degree in marketing from the esteemed Warrington College of Business. This program has provided me with a comprehensive understanding of effective marketing strategies and tactics employed to engage and captivate consumers.
Now, I am eager to apply my knowledge and skills in a real-world setting. With a unique blend of management and marketing proficiency, I am confident in my ability to make a valuable contribution to any organization.
- Conducted market research on Gen-Z microtrends and consumer sentiment towards the Beats by Dre brand.
- Gathered quantitative and qualitative data through one-on-one interviews and surveys to evaluate the effectiveness of Beats by Dre and competitor advertisements.
- Presented research findings and recommendations to program executives on strategies for effectively targeting and connecting with Gen-Z consumers.
- Facilitated collaboration between departments by coordinating meetings for cross-functional teams and ensuring the timely delivery of campaign assets.
- Maintained effective communication within the organization by compiling daily meeting notes and updating internal teams on new feedback, revised deadlines, and action items.
- Utilized software programs such as Smartsheet and Jira to improve project management skills and optimize workflow oversight.
Coffee shop start-up promoting women & minority-owned local businesses.
- Crafted owned-media strategy using Instagram audience analytics increasing following by 271 followers (+383%).
- Ideated and published creative content through Instagram Reels, Stories, and posts with over 9k accounts reached.
- Designed social media graphics with Canva resulting in over 900 content interactions
- Partnered with the internal communications team to develop a content strategy for the agency's social media presence on Instagram, Twitter, and TikTok.
- Collaborated with the internal research team to analyze weekly analytics and provide valuable insights on the effectiveness of the
agency's social media efforts.
- Participated in various marketing workshops and trainings to continuously improve skills and stay up-to-date with industry trends and best practices.
Student association raising awareness of Haitian culture and related socio-political issues.
- Executed a comprehensive rebranding of all media platforms to align with current Gen-Z aesthetic and user-experience preferences, to effectively target and connect with the audience.
- Led a social media team of five in launching an interactive Instagram campaign, resulting in an 11% increase in content interaction.
- Collaborated with various student groups to organize community-supported activities, fundraising efforts, and promotional giveaways.
Bachelor of Science in Business Administration
Major: Management
Minor: Mass Communication Studies
Master of Science
Major: Business Administration
Concentration: Marketing
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