Content Writer

• Conducted marketing research and made recommendations based on findings to shape future
marketing strategies.
• Created pitch decks, facilitated meetings, and influenced clients while overseeing a deal with an
ACV of $125mm.
• Managed budgets on both a monthly and yearly basis to track marketing and operating expenses.
• Published multiple white papers in collaboration with insurance industry thought leaders.
• Created content and managed social media platforms to build brand awareness.
• Translated business goals into successful SEO campaigns, analyzed the performance of SEO
efforts, and increased search engine rankings.
• Conducted market research to create market segments and buyer personas.
• Drafted original press releases to highlight my organization’s growth.

• Created training practices and materials for future claims adjuster and customer solutions staff.
• Managed a pending of both first and third-party features including: PIP, property damage liability,
and comprehensive/collision coverage.
• Analyzed loss ratio and claims statistics in order to understand company and industry trends.

• Created and reported on the success of social media campaigns.
• Managed multiple projects across fast-paced timetables.
• Grew internal adoption of social media, creating champions within the organization.