Communications Manager II GoFundMe
• Pitched thousands of fundraisers to secure GoFundMe press coverage with local, regional, and national media with an average 50% success rate
• Conceptualized and pioneered GoFundMe's Black Joy program, GoFindYou, along with various initiatives, including a Black Business Month Grant program and textbook fund for HBCU
students, which was featured in Essence and Washington Post
• Managed local/regional crisis communications by working cross-functionally and sharing verified fundraisers with media
• Provided on-the-record statements to reporters and media
• Generated "good news" headlines and created viral press moments for GoFundMe
• Increased donation revenue by $13 million due to press coverage