Visual Designer II / Strategist

Designed ads, internal tools, and user interfaces in Figma, collaborating closely with engineers for user experience implementation and verification. Those tools increased efficiency by 40%, leading to a 150% team growth.
Achieved 88% ITI lift by introducing an HP Bar concept through an OKR strategy.
Collaborated with Skillz to elevate daily spending to $20K/day with a GTM strategy, leading to a 9% spend-lift for Liftoff and 20% for Skillz.
Enhanced effectiveness of banner ads over video advertising by 120% through a/b testing.

Drove K&G to become the most profitable brand at Tailored Brands through innovative design language, motion assets, and captivating photographic storytelling.
Created a second job for myself when I added motion to our product shoots.

Developed and implemented innovative campaign strategies, resulting in significant business growth.
Spearheaded a successful ad campaign for Borsao Wines, achieving an 18% increase in sales by effectively targeting a younger demographic.
Cultivated and maintained strong client relationships through the delivery of high-quality, integrated campaigns.

Successfully won 80% of new business through the creation of impactful campaign ideas.
Received 5 prestigious industry awards in recognition of outstanding agency performance.