Creative Strategist

Highlights:
● Led a data-driven editorial strategy, resulting in a remarkable 46.4% increase in reach through compelling promo reels and strategic hashtag implementation.
● Exceeded market expectations by achieving a 3X higher engagement rate, skillfully using potent narratives enriched with pop-culture references to maintain algorithmic relevance.
Responsibilities:
● Spearhead the development of the shop's brand identity, positioning it as a distinguished destination for wine enthusiasts and connoisseurs.
● Collaborate with the sommelier team to craft unique and captivating wine-tasting experiences, aligning them with brand ethos.
● Project managed and executive produce engaging digital original vertical video content, including social media campaigns to drive customer engagement and loyalty.
● Cultivate relationships with influential wine industry professionals, vendors, and local partners to leverage co-marketing opportunities and expand the shop's reach.
● Monitor industry trends, competitor activities, and customer feedback to inform ongoing creative and marketing strategies

Highlights:
● Increased participation by 70% by implementing an automated print + digital campaign, resulting in the timely delivery of weekly collateral to the Sales team
● Achieved a 10% higher click-through rate (CTR) than the market average through the development, distribution, and maintenance of paid digital advertisements
● Introduced a listing sheet system that significantly improved productivity, yielding an increase of 98.75%
● Reduced overhead costs by 35% by restructuring team to optimize efficiency Responsibilities:
● Oversee promotion and advertising efforts to drive increased business development, revenue generation, brand identity, client retention, corporate promotions, launch of new product lines, and publicity for company events
● Utilize exceptional creative talents to architect comprehensive marketing plans, review/approve campaign proposals, and measure the overall ROIs of previous and ongoing advertising tactics
● Supervise marketing personnel, regularly assess individual and team performance, create performance reviews and productivity reports, and provide feedback and guidance as needed

● Produce valuable digital content for the company’s online presence; design, curate, edit, and organize digital content and company publications
● Conduct general market research to keep abreast of trends and competitors’ marketing movements.
● Control marketing budgets, allocate resources amongst various department projects, and balance the
ever-changing needs/challenges of multiple distinct marketing campaigns simultaneously

Highlights:
● Increased B2B Funnel by 26% with templated co-branded collateral
● Successfully managed 539 B2B + B2C Marketing promotions within the first year of holding the
position
Responsibilities:
● Ensured all projects and campaigns were launched and completed on time, within budget, and in accordance with all original specifications and objectives
● Determined technical feasibility, resource requirements, and anticipated ROI for all marketing efforts
● Performed risk management assessments to minimize project risks and preemptively resolve potential
issues/losses
● Managed relationships with clients, stakeholders, and third-party vendors, strengthening professional
relationships and improving overall client satisfaction

Highlights:
● Managed portfolio of 15 Retail + Quick Service companies with a $2M+ book of business
● Achieved a 28% lift in redemptions and a 15% conversion rate for mobile alerts through a multi-channel
campaign with Chipotle. Received the prestigious 2019 SMARTIES award
Responsibilities:
● Utilized expertise in mobile marketing to implement best practices, while monitoring real-time results + delivering comprehensive reports for actionable insights
● Supported in the launch and growth of 2 large-scale Loyalty programs, leveraging automated SMS messaging, Mobile Wallet Loyalty & Offer Campaigns.
● Created, updated, and analyzed advanced automated reporting using Microstrategy to measure the success and opportunities of customers' mobile programs.
● Managed Professional-Service projects, including QA and communication between internal/external stakeholders.

Highlights:
● Managed more than 170 Loan Officers in the Pacific Northwest Region; tracked performance, assessed individual proficiency levels, and provided feedback/coaching as needed
● Prepared and monitored the marketing budget on a quarterly and annual basis; allocated funds judiciously to ensure all ongoing marketing efforts were adequately resourced
Responsibilities:
● Cross-collaborated with external and internal staff to conceptualize and deliver creative collateral that met client requirements, project parameters, and facilitated continuous business growth
● Developed and implemented effective marketing strategies and campaigns aimed at boosting the company’s identity and reputation
● Owned the entire lifecycle of marketing campaigns, from ideation to execution
● Measured and reported on the performance of marketing campaigns to develop improved understanding
of and insight into overall efficacy and alignment with initial goals
● Analyzed consumer behavior and adjusted digital and direct marketing campaigns accordingly