Project Coordinator

I manage and maintain multiple projects across various disciplines within the media department at Kohl’s. I monitor projects at all milestones of the project schedule to keep all business partners on track to deliver in a timely completion. I ensure consistency across projects/processes and proactively participate in potential process improvement opportunities. I leverage professional relationships to resolve issues and understand the impact of business-critical change. I am responsible for leading training with internal and cross-functional partners in area of function, specifically the email campaign proofing process and content creation. I communicate on a timely basis with multiple partners within the Marketing Department to ensure execution and deadlines are met. I communicate project scope, schedules, and status to appropriate stakeholders.

I managed campaign reporting for multiple accounts, including ASPCA, Baird, Hoosier Lottery, and Floricity. I partnered with the data engineering team to utilize SQL to build automated reporting and increase team efficiency. I led monthly reviews of creative performance for ASPCA, the agency’s largest media client, by tracking progress towards yearly goals, defining creative trends broken out by format (native, display, etc.), and providing strategic recommendations that impacted creative and social strategy for the account. I analyzed ASPCA campaign performance weekly across multiple platforms, including YouTube, Twitter, Facebook, and TikTok, and presented results to the analytics and media teams as well as the client. I recommended investment increases/decreases depending on campaign trends, which resulted in improved performance. I analyzed campaign performance for the Baird account on a monthly cadence, providing data analysis for all campaigns and recommendations on how to increase conversions and improve site optimization.

I was responsible for monitoring and updating multiple client-facing projects, including annual tracking reports, quarterly performance reports, Google Analytics dashboards and WAC reports. I performed a site audit at the end of the summer internship, which provided insight on the client's website performance and where the site could be most optimized. I completed introductory training on multiple topics led by professionals at the agency, including Tableau, Google Analytics, Google Tag Manager, and Google Campaign Manager. To conclude the summer internship, I presented my research findings on analytical cookies and the opportunities and challenges they present within advertising.