Senior Product Marketing Manager

Enhanced Messaging and Strategic Positioning

Developed go-to-market strategies and worked cross-functionally to ensure successful product launches.

Collaborated closely with product and marketing leadership to conduct a comprehensive revamp of pricing and packaging strategies, catering to both new and existing customers.

Trained sales and customer success on new offers, collateral, and messaging ensuring consistent GTM strategies across all customer segments for effective sales and new product offerings.

Increased close rate by creating an intuitive demo deck for the sales teams.

Conducted market research, competitive analysis, win/loss, and customer segmentation to identify target markets and customer needs, that would inform product positioning and messaging.

Collaborated with the product management team to understand the product roadmap, features, benefits, and use cases. Translated technical details into engaging customer-focused value propositions.

Analyzed market trends, customer feedback, sales data, and the competitive landscape to identify product and marketing optimization opportunities.

Led a team executing marketing strategies covering web initiatives, sales training, corporate positioning, product launches, and sales collateral. Also, generated content for various SaaS, PaaS, dedicated servers, and cloud-based services.

Collaborated with the CFO and SVP of Sales to revamp pricing models, elevate product profitability, and optimize pricing strategies based on market dynamics and financial objectives.

Created and maintained core marketing content, including decks, battle cards, roadmaps, one-pagers, and FAQs, to support both PLG and sales-assisted motions.

Collaborated with the CTO on creating top-of-the-line dedicated servers and cloud-based products that would increase revenue and market share.

Became a subject matter expert on the competitive landscape of cloud computing and alternative solutions to our SaaS products and shared insights with cross-functional teams.

Collaborated with Member Communications, Health Promotions, Regulatory, and Provider Communications to create engaging web content daily.

Led a team of internal employees and contractors to enhance user experience and navigation, ultimately strengthening the online presence of Medicaid and Medicare offerings.

Led successful product launches, ensuring cross-functional coordination and alignment across marketing, provider & member communications, and other relevant teams.

Executed a seamless and transformative migration, transitioning websites from Sharepoint to an advanced Oracle-based CMS.

Formulated a content strategy in collaboration with stakeholders to create engaging content daily.

Utilized HTML and CSS to design and maintain the company's website

Developed engaging content and graphics for the website

Conducted quality assurance testing on the website to ensure optimal performance

Created diverse marketing materials for effective digital campaigns

Managed social media channels and facilitated online engagement

Served as a liaison collaborating with military partners and customers to develop and launch products.

Collaborated with military partners and customers to co-develop a roadmap and drive products and features from concept to launch in a fast-paced environment.

Led the product functional design process and conducted quality assurance activities.

Tracked and reported product performance, providing valuable insights for future improvements.

A degree in Computer Science