Marketing Manager

Ideate creative campaigns to highlight unique brand story and establish brand identity through application website and marketing channels
Direct creative team and oversee organic digital strategy by defining campaigns goals and objectives, leading creative briefs, establishing timelines/calendars, managing marketing budgets
Oversee the execution of the day-to-day administration including tracking campaign delivery and timelines, invoicing and campaign fulfillment
Conduct analysis of campaign performance and provide recommendation for optimization including monitoring campaign engagement KPIs such as click through rate (CTR), conversion rate and revenue generated
Partnered with brand marketing team to implement organic social media strategies that improved engagement KPIs, user growth and retention by 43% across primary marketing platforms within the last year
Executed UGC creative project and multi-channel creative campaigns that increased brand awareness and resulted in a 15% increase in revenue
Built organic network of 15 brand influencer/ambassador and UGC creators
Leveraged quarterly analytics to target key metrics for growth recommendations and identifying industry level challenges for future content plans

Collaborated with a team of 5+ project managers to develop project timelines, administer project management support, and delegate necessary resources throughout coordination process
Initiated outreach to vendors and outside partners on a routine basis to ensure effective project management and timely project delivery
Managed company database of 25+ project simultaneously; updated project timelines and generated daily status reports
Performed routine quality assurance reviews and fact-checking research of client-facing documents reducing error rate by 40%
Created presentations and compiled materials for internal calls and meetings with cross-functional teams

Developed digital campaign roadmap to highlight unique brand story through application, website, and social media channels
Leveraged knowledge of social channels such as Instagram, YouTube, Pinterest and TikTok to identify new influencers/ambassadors that aligned with key demographics as well as changes in the social landscape
Led market research and A/B testing teams for consumer platform, Postworthy, to identify new brand and product opportunities
Initiated the acquisition of 40 influencer/ambassador partnerships with BIPOC creators, growing the total number of minority influencers/ambassadors across 5 brand campaigns by 133%

Led the development and execution of creative design concepts for print and digital materials, social media channels, events and experiential activations
Conceptualized event activations and brand partnerships that focused on increasing brand awareness and building student rapport
Managed campaign calendar and logistics for all campus dining and retail events; scheduling 5 promotional online/offline activations per month
Coordinated cross-functionally with leadership and business affairs teams on special projects, events activations, and product launches resulting in 100% of all campaigns being successfully executed
Analyzed consumer feedback to pinpoint trending products, brands and address student needs
Proposed and presented engaging marketing strategies to key stakeholders

Related Coursework: Consumer Behavior in Apparel and Retail, Advanced Retail Buying and Merchandising, Advanced Retail Analysis, Analysis of Apparel and Related Industries, Retail Data Analytics, Apparel Brand Management, Principles of Supply Chain, Marketing Innovations, Retail Techniques

Related Coursework: Introduction to Advanced Retail Buying, Consumer Textiles, Trends in Textile and Apparel