Strategy Associate

● Kaiser Permanente Account:
- Working with strategy team to prepare presentations, reports, and communicating recommendations to client
- Collaborating with cross-functional teams (social, digital & local) to ensure alignment and successful execution of strategic plans
- Collecting/interpreting data to create financial charts, conduct cost-benefit analyses and assess the potential impact of strategic
decisions
- Reporting/monitoring on performance of competitors and market positioning to identify areas of improvement

● Palo Alto Account:
- Updated daily budget pacing, basic bid management and optimizations
- Assisted with development of keywords interest targets for social and copy builds following Resolution Media and client-specific best
practices
- Created social ads and assisted with campaign launches within LinkedIn Campaign Manager
- Recognized issues and knew which optimization tactics were appropriate to leverage based on client goals and data analysis
● Virgin Voyages Account:
- Created/monitored global paid social campaigns for Virgin Voyages across multiple social platforms(YouTube, Tik Tok, Pinterest &
Facebook/Meta)
- Analyzed metrics/data with social team to create reporting insights for weekly client presentation
- Made optimizations and tested out target audiences to help achieve client goals
- Stayed up to date with social media trends and conducted research on consumer behavior to drive efficiencies within campaigns

• Created, edited, & monitored engaging content/posts daily; social media marketing.
• Boosted effectiveness through use of influencers known to target demographics.Improved tracking by selecting most relevant KPIs for
monitoring and reporting.
• Increased followers by 700 in a three month period while increasing shares by incorporating interesting and informative content.
• Successfully completed a marketing campaign that increased sales by 40%

• Qualified the customer warranty claims for applicability and corresponded w/ warranty admins via written communication.
• Communicated with Warranty supervisors/admins to ensure warranty parts met all eligible warranty requirements. • Read
technical manuals & conferred with users to investigate and provide technical assistance and support.
• Processed and completed over 100 warranty claims a day.

• Created a customized media list for clients using Cision & Excel
• Researched media outlet publications & assisted with creating segment ideas
• Reviewed media pitches for a non-profit organization and serial entrepreneurs. Both of these pitches were picked up by media. •
Social media marketing for Instagram & Facebook/Created core pitches from transcribed video calls