I am a strategic partnerships, talent management, and events leader with more than eight years of experience across hospitality, entertainment, wellness, and luxury services. I build high-impact collaborations between brands, celebrities, influencers, and high-net-worth audiences.
I manage end-to-end partnership campaigns, including business development, talent alignment, contract and SOW negotiation, creative strategy, production coordination, PR, content creation, and post-campaign reporting. My work has included partnerships valued from $5K to more than $1M.
I have led talent rosters, including commercial actors, influencers, and creators, while maintaining strong relationships with brands, agencies, and internal stakeholders. I am experienced in cold outreach, partnership pitching, sponsorship sales, and converting campaign performance into future revenue opportunities.
My background includes directing experiential activations, go-to-market initiatives, product launches, and large-scale events. I use KPI tracking, budget management, ROI analysis, and data-driven insights to improve campaign performance and support sustainable growth.
I am a collaborative cross-functional leader who has mentored junior team members and partnered closely with executive, PR, operations, club management, sales, and creative teams. I bring a relationship-driven, commercially focused approach to delivering premium brand experiences.
