I’m Candace, an Atlanta based talented graphic designer with a successful track record in freelance work. I am now seeking to transition into a corporate design/creative lead role. I’ve worked with various clients such as Activist Tamika D. Mallory, Southern University Law, Hype Hair Magazine, Massachusetts Black Lawyer Association, NBA Player DeAndre' Bembry, and many more. Working with such esteemed clients has allowed me to refine my skills and deliver exceptional design solutions.
I am equipped with a strong foundation in visual communication, branding, and design principles. I can bring a unique blend of creativity and business acumen to deliver compelling design solutions.
I am looking forward to collaborating with a team of talented individuals, exchanging ideas, and pushing creative boundaries. I believe my expertise in branding, project management, and product development will contribute significantly to the success in any creative role.
· Collaborate with cross-functional teams to prioritize branding needs, develop content criteria, and ensure alignment with
creative objectives.
· Offer creative direction for design elements across social media platforms, the app, and marketing materials.
· Monitor the performance of creative elements, gather data on engagement and user feedback, and make data-driven
recommendations for improvements.
· Lead and create design projects from concept to execution, ensuring deliverables are on time, within scope, and meets
quality standards.
· Recruit and onboard subcontractor photographers, copywriters, and editors to execute multiple marketing campaigns
across streaming platforms, websites, applications, and marketing materials.
· Provide feedback and propose future actions to the creative team for content improvement and future strategies.
Special Projects Include:
Activist Tamika D. Mallory, State of Emergency Book Tour: Designed visual concepts, marketing materials, a website, and promotional gifting boxes for a 10-city book tour featuring prominent activists, judges, attorneys, and celebrity guests.
Broner Brothers x Yelle Skincare: Created visual concepts and marketing materials for Yelle Skincare's exhibition booth, facilitating smooth coordination with print vendors. The expo drew over 30,000 attendees.
· Developed and executed a comprehensive brand strategy that aligned with the company's values and target audience.
· Maintain the brand's website, ensuring accurate portrayal of product offerings, pricing, and pertinent details.
· Managed end-to-end product development, including sourcing, packaging design, and overseeing photoshoots, ensuring
a seamless journey from vendor to consumer.
· Identified and engaged with potential influencers and collaborators to amplify the brand's reach and its credibility.
· Planned store layout and design displays.
· Planned sales promotions and coordinated plans with department managers.
· Monitored suppliers to ensure they efficiently and effectively provide needed goods or services within budget.
· Reviewed financial statements, sales activity reports, to measure productivity to identify areas needing improvement.
Bachelors of Arts
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