Marketing Specialist

- Create, edit and deliver material (such as email updates, newsletters, intranet content, videos, and presentations) to communicate company objectives, deadlines and initiatives to employees effectively.
- Work closely with the Internal Communications team to execute initiatives that drive employee engagement and help shape a culture of collaboration, inclusion, and transparency
- Help coordinate town halls, internal events, and other initiatives that foster a healthy company culture

- Developed, implemented and optimized paid media campaigns across various platforms (Google Ads, Facebook/Instagram Ads, Yelp Ads)
- Maintained and optimized CRM lists to ensure data accuracy, improved customer communications, engagement and maximized lifetime value.
- Established distinct brand identity through creation of 600+ high-quality posts and content across various social media platforms and company website
- Managed day-to-day operations of 5000+ electronic device repairs and customer interactions.
- Spearheaded inventory management and financial record-keeping to ensure accurate asset tracking.

- Served as the primary copywriter for product communications for website, emails/SMS, paid digital ads, social media, packaging, video, marketing collateral.
- Assisted in the execution of media campaigns across various digital channels to meet defined objectives and key performance indicators, increasing social media engagement by 240%
- Analyzed market data and helped provide actionable insights and recommendations for optimization.
- Optimized website performance, user experience, and helped increase website traffic by 110%.
- Forged genuine connections with our online community through timely and authentic responses.