Jessica Minassian
Jessica Minassian

Senior Product Manager

Actively looking · Member since 6 Sep 2023
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

Senior Product Manager with 6 years of total product experience and 4+ years of payment experience. Collaborate and own all touch points with broader Growth Marketing and Sales organizations to drive revenue. Direct end-to-end ownership of data analysis, market research, technical design direction, road mapping, sprint planning into release and training.

Skills

4 capabilities

Experience

Career history

Senior Product Manager, Commerce Technology WeWork

• Increased Broker retention as a strategic initiative to expand the Enterprise segment from 30% to 50% globally within the first year, accountable for 90% of the company’s $4B annual revenue
• Reduced Time-To-Pay for Broker referrals from 60 days to 5 days via a new payment processing system, resulting in a 50% increase in broker retention and 70% reduction of manual work and team size
• Partnered with Sales and Growth Marketing to launch new WeWork products (WeWork Workplace) and scaled them to ~$100M ARR within the first year
• Launched WeWork native app’s first Push Notification Marketing segment with a stable 79% booking conversion and an increase of ~$5M+ ARR from bookings and upgrades
• Designed and Launched ‘Book a Tour’ on the referral web platform, contributing to a 48% increase in conversions

Product Manager, Sales Tools WeWork

• Product Manager for the Member Referrals Program and Sales Department, stakeholders in multiple business functions
• Launched and scaled an internally built payment processing platform to transact $2B in total contract value
• Optimized Sales Operations Expense by 20%, continuously monitor data to eliminate system and operations inefficiencies resulting in faster time-to- pay for Real Estate Brokers

Product Associate, Growth Partnerships WeWork

• Standardized Global Operations, defined user stories and drove execution in collaboration with Design, Engineering and QA
• Post-launch tracking and support for WeWork Referrals program focusing on Broker Payment trends and Customer Success

Product Associate Morgan Stanley

• Owned annual roadmap of Compliance systems, defined business requirements and collaborated with Engineering to achieve quarterly goals
• Owned delivery strategy for future enhancement cycles. Presented proposals to Senior Management and Information Technology teams to align on estimate and implementation

Education

Learning history

Northeastern University

International Affairs and Economics

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