Sales & Marketing Director

-Successfully sourced custom promotional products, print solutions and private label products for a diverse portfolio of clients, including local, regional, and national craft breweries, CPG start-ups, mid-market CPG brands, and renowned companies such as Pepsi Beverage Company, Frito Lays, Quaker, Microsoft, and more.

- Managed a "reverse auction" sourcing platform, supporting accounts with over $1M in annual branded merchandise spend, resulting in cost savings and increased efficiency.

-Created and managed a "social buy" purchasing platform, allowing small to mid-size buyers to leverage collective purchasing power for annual branded merchandise spend.

-Developed and executed digital marketing outreach campaigns to enhance customer acquisition and retention through various channels such as Constant Contact, LinkedIn, industry-specific websites, and social media platforms.

-Implemented and streamlined back-office ecommerce platform, integrating apps for accounting, operations, CRM, graphic design, and supply chain partner systems, reducing order management time to seven minutes.

-Executed effective strategies to develop new business opportunities, resulting in a 37% increase in client base.

- Founder of a social impact business dedicated to providing 100% of after-tax profits as a steady stream of financial resources to local non-profits.

- Created branding and go-to-market strategies, developed and executed co-branding promotions and non-traditional revenue streams, established logistic management standards, and implemented operating procedures.

-Vetted regional and national supply chain partners and strategically placed products in local communities to address social issues

-Monitor and optimize promotional approaches to increase sales and profit levels.